Fazenda Fortaleza dos Borges is a specialty coffee farm in Minas Gerais, Brazil, run by a third-generation producer. The graphic solution is inspired by tile patterns, illustrating the coffee production steps. The silk screen printing with special paper and finishing materializes the quality of the handcrafted specialty coffee handling.

The logotype uses BioRhyme by Aoife Mooney, with some adjustments. The font is also used in titles, always in all caps. It’s paired with Guanabara Sans by Rodrigo Saiani/Plau for long texts.

As result, the visual identity positions the farm in the specialty coffee market expressing its personality and presenting the family history and the quality of its beans to roasters from Brazil and abroad.

More about this project in the case study page.

Ideia Urbana is an urban planning office based in Curitiba with a decade of experience and projects all over Brazil. They design roads, squares, condominiums and planned neighborhoods aiming the life quality of the inhabitants. I was commissioned for a branding upgrade and collateral design project.

By a co-creation section, some research and sketches we identified Ideia Urbana’s own organic and gestural trace as the conceptual starting point. Their trace starts in sketches, develops in harmony with the terrain, projects the urban flow and materializes in the urban design. “Every idea starts with a simple trace.”

I defined the application of the original symbol in one solid color removing the gradient and adjusted the custom geometric typography of the logo to make it more balanced and elegant. Then, I used the fluid trace both as printed and physical line defining the cuts of the stationery pieces. For the portfolio book cover I adapted one of their two-dimensional plants into a tactile dimension by die cut. The project also pays homage to the legacy of their mentor Mara Paludo and other influences with quotes throughout the collaterals. The new design gives the office a fresh look featuring its uniqueness and consolidating its experience.

Bommer Slab by DooType is used for titles and quotes while Chivo by Omnibus-Type is used for long texts.

More about this project is shown in our case study.

Branding for Trópico, an Brazilian audiovisual production company that aproaches issues of contemporary society and social engagement in their productions for web, television and cinema. The visual identity is a metaphor for the flow of ideas, lightness and involvement that positions Trópico as an agent of dialogue and change.

More details at the Behance project page.

Book cover

Yo hablo, escribo y leo en lengua española — I asé chitiá, kribí i kankaniá andi lengua española, volumen ii is a Spanish textbook that approaches the African cultural contributions for Spanish-speaker countries. The theme is introduced by the subtitle in Palenque — mix of African languages with Spanish lexical base spoken in Colombia — and extends through its graphic project. Visual patterns inspired by Hispanic aesthetic elements ornament the chapters while symbols based on African Adinkras indicate each of its sections.

The book content was developed by teachers and it has been used at public high school classrooms of Ponta Grossa (PR, Brazil).

See more about at carlos-bauer.com or Behance.

Index

Chapter opening

Content

Colored pages

Index detail

Chapter opening detail

This a poster for a Super 8 film, directed by Maria Mion. In Ninguém tem ressaca, só eu (No one has a hangover, just me) the main character and her alter ego alternate and overlap. Typography reinforces the main image by combining two styles. The poster was produced by shooting images printed on translucent paper over a light box.

More details at carlos-bauer.com or at Behance.

This is a poster for the launch of Conexões Perigosas (Dangerous connections), the second book of Marco Aurélio de Souza. The novel experiences blogs language in a fragmented and non-linear narrative. An extract of the back cover text become distorted bitmap words, a visual interpretation of the fiction.

More details at carlos-bauer.com or at Behance.