Jubilat is used by PopCo, a manufacturer of “bold, delicious & handmade popsicles”. The brand from Cape Town, South Africa exclusively uses Jubilat’s Semibold and Bold Italic styles to advertise their artisan treats. The confident slab serif by Darden Studio serves in PopCo’s online and point-of-sale graphics. Thanks to its large x-height, Jubilat cuts a fine figure in the stacked arrangements with punny references to hip-hop lyrics.

“Pop It Like It’s Hot.” – A brush stroke underlines the handmade quality of the freezer pops.

Two components of PopCo’s visual identity: Big words in Jubilat Bold Italic against colored backgrounds that emulate ripped paper.

The stacked words of PopCo’s advertising slogan are framed by a popsicle silhouette.

“Bite, Bite, Baby.” – The ripped paper background here is used for a textmarker effect.