“A simple visual identity and a responsive website for a director of photography.” — studio8585.com

“An identity & promotional campaigns for a music & arts festival which takes place annually on the Labour Day in Krk, Croatia.” — studio8585.com

The intriguing display letterforms used for the festival in 2012 are compositions created with the genius layering system that is History. While most applications of History make ostentative use of its broad range, this one is more restrained: It’s the skeletal base of History 01, contrasted with tacked-on slab serifs from History 11. To further increase the difference in stroke width, the serifs have been amplified in height. Some custom dots and serifs (on ‘1’, in ‘O’ and ‘0’) were added to achieve a nice pattern. The accompanying face is Irma Text, also from Typotheque.

The 2011 edition featured another peculiar typeface: Jean-Luc is a display freebie by Atelier Carvalho Bernau, inspired by title lettering to movies by Jean-Luc Godard.

“An identity & promotional materials for the Krk Folklore Festival, the oldest Croatian folk event.” — studio8585.com

Photography: Vedran Rapo

Invites

“Poster — There are thirteen different folk groups participating in the festival. On the poster, each one is represented with their characteristic dress, photographed from above while the dancer was spinning. The positioning of the dancers is not random — each is positioned relative to their geographic location on the island.”

T-shirt artwork

“A book design of a textbook for learning the vernacular music of the island of Krk, Croatia, written by the melographer Ivan Pavačić Jecalićev.” — studio8585.com

Memento Venerem is a multi-brand action sports store. It’s located in the old town of Krk, on top of the ancient Roman remains of the temple of Venus, goddess of love, beauty and fertility.

The identity is based on typography and bold red, combining the history of the site with the contemporary store offer. This resulted with a monogram as the main logotype and an eclectic typographic treatment of the name which is used as the main branding device. Both were applied across a range of promotional materials and on the signage.

studio8585.com

The illustration of the Venus Genetrix was made by Miran Križanić.