Graphic identity and wayfinding system for the Rotes saludables (“Healthy routes”) of Carlet, a town in the outskirts of Valencia, Spain.

The logo is inspired by the region’s landscape, known for its fertile soil and productive crops, resulting from the irrigation of one of Spain's longest rivers, the Xúquer.

The color green is chosen to unify all the signs, conveying both health and nature. The humanistic Slate is set tightly tracked, making an allusion to the project’s main aim: to link the neighbourhood altogether.

Expojove Valencia is an entertainment event with an educational purpose aimed for kids, that is celebrated every Christmas in Valencia. Our poster proposal uses a typographic layout in order to convey this years main theme (ecology) in a playful approach.