How can a tech podcast become Silicon Valley’s newest obsession?

For TBPN – the Technology Business Programming Network – the answer began with branding. In 2025, Los Angeles–based creative agency Day Job developed the network’s identity and website, positioning the show somewhere between a financial news channel and a sports broadcast. Drawing inspiration from Formula 1 sponsorship density, forest-green “country club” codes, and lo-fi VHS effects, the system embraced spectacle over startup minimalism. In 2026, Area Technology expanded the identity with a brand refresh and a new suite of live broadcast graphics, intensifying TBPN’s on-air presence across streaming platforms.

At the center of both phases is Record Laser, designed by Image Format and published under Sharp Type's season two catalogue. Used as the sole typeface across the entire system, Record Laser carries headlines, motion graphics, and interface typography without auxiliary support. The decision to rely exclusively on a single display family underscores its range and broadcast legibility, positioning the typeface not simply as a stylistic layer but as the structural and expressive core of a contemporary media brand.

TBPN website

TBPN logo lockup

Functional chyron system with extensive font and color configurations for live broadcast

Vertical card graphics for social media

Bizzy Cold Brew is a cold brew coffee company founded in 2013 with an obsession for cold brew and a commitment to organic beans with maximum flavor and strength.

In 2025, Bizzy Cold Brew collaborated with Day Job for an all-new identity from strategy to art direction; emphasizing quality ingredients, intense attention to detail, and sustainable business practices. The new look uses natural tones of brown, green, and tan as well as a visual ethos built around always pursuing perfection. Dayjob chose Tarnac by Marc Rouault, available from Sharp Type, as their main typeface to unify their overall identity that drew from vintage woodcuts and archival references. The supporting sans is Schick Toikka’s Dia Light, and the scripty logo appears to be custom drawn.

From information on the label of every “Ready-To-Drink” bottle and "Brew-It-Yourself" bags to their web layout, Tarnac brought a timeless look that merged historical visuals and modern coffee culture sensibilities.

David is a newly launched enterprise that designs “tools to increase muscle and decrease fat”. Their first product is a luxury protein bar. The main brand typeface used for the logo and headlines is Instrument Serif. On the wrappers as well as on the website, it’s paired with Suisse Int’l and ABC Monument Grotesk Mono.

Emotional Utility Beverages claims to “boost native nutrients in the brain while adding powerful external nutrients to optimize the body's chemical messaging to improve mood, reduce stress, and increase mental performance.” Their brand system and packaging was designed by Day Job using BallPill (drawn by Benoît Bodhuin) and Recife Text by Luzi Gantenbein. The tag line “Feelings can be acquired” uses Romie by Margot Lévêque.

Fly By Jing is a producer of hot sauces, using Sechuan chilis as a main ingredient. Their redesign was executed by LA-based design studio Day Job: “New identity, new jars, new site, new merch, new copy. Letting the vulnerability of the founder’s story speak as loud as her flavors.”

The brand was founded by Jing in 2018, who was born in Chengdu, China. “‘Fly’ refers to Chengdu and “its famous fly restaurants – soulful hole-in-the-wall eateries so good they attract diners like flies.”

Both website and jar labels deploy vibrating, loud color combinations and lots of text – probably in order to evoke the trustworthiness of the “undesigned” packaging of, for example, hot sauce or soap. The typography pairs the sans Jean-Luc by Atelier Carvalho-Bernau (using its Thin style with hairline accents) with the serif Publico, available from Commercial Type.

Detail.

Detail.

The movement to legalize cannabis in the USA has created a wave of business opportunities for budding entrepreneurs. One such startup is Recess, a new, beautifully-designed “sparkling water infused with hemp extract and adaptogens for balance and clarity.” The boutique brand agency Day Job designed the company's brand identity with a dreamy elegance, using Sharp Grotesk throughout the website, and product packaging.

Read and see more images at Sharp Type News.