Persona is a publication highlighting the modest and humble beauty of flowers. Editorial design, photography, and type design are used to create an aesthetic that emphasizes each graceful and delicate structure found in flowers. Jugendreisen, an Oldstyle/Garalde typeface with details inspired by Art Nouveau, was designed specifically for this publication. It’s inspired by nature, showing organic and fluid shapes. The images show issue 1, Transcendência, and issue 2, Beleza Gentil.

Art direction, editorial and type design by Jean Wojciechowski.
Photography by Jean Wojciechowski and Daniel Fernando.

The Persona logo is custom drawn.

Jugendreisen is combined with Neue Haas Grotesk, Adobe Caslon, and Caslon 540 Italic for text.

Portfolio website for graphic designer Jean Wojciechowski. A minimalist, concise look showing the elegance and warmth of Freight Display in its full power, in contrast with a more utilitarian look given by Neue Haas Grotesk.