The logo mixes ABC Maxi Sharp (S L T) and ABC Maxi Round (N G) – O and I are identical between the two.

Founded in Los Angeles in 2022, and launched in 2023, Songlit is a music platform that allows customers to order custom songs from unique artists worldwide, with the intention of gifting them to their favorite people. The digital platform aims to establish an inclusive and community-driven space that is currently lacking in the online marketplace.

Songlit embodies a youthful brand identity, enabling a diverse range of music genres and backgrounds while increasing relatability. Above all, Songlit thrives on bringing people together through the universal language of music. The brand's primary objective is to utilize music as a tool for celebrating everyday moments by creating custom songs that light up the world of someone special.

Strategy and brand identity: Studio Work
Illustrator: Ty Dale
Website design: Studio Work
Website development and animation: Tomorrow Happens

Studio Work worked with Asper Wellness, a holistic health clinic helping others achieve optimal wellbeing via kinesiology, electrotherapy, diet analysis, and lymphatic.

As a start-up that offers holistic health methods via historical practices, we wanted to represent these services visually throughout the identity. Referencing these practices, we combined the calligraphic ITC Edwardian Script with the modernised Or Lemmen, composed in an earth-inspired palette.

Website (proposal).

Studio Work worked with Profit Through Management (PTM), a management consultancy specialising in assisting law firms reach their potential.

PTM brings to its clients a deep understanding of the complexities of what it takes to establish and run a legal practice and a unique set of skills to assist law firms to maximise their profitability.

The direct logotype displays a connection between the words ‘profit’ and ‘management’ which demonstrates PTM’s service. The selection of no-nonsense typography, colour palette, and structured layouts that make up PTM’s identity cut through the generic cookie-cutter approach that is seen across many management consultants.

Studio Work worked with Karamela, a new fashion brand offering quality, timeless pieces, ready to wear for refined women in Croatia and Australia.

The brand strategy and look and feel was developed to tie in with the business's objectives – being available to the Croatian and Australian market, with a brand aesthetic to match their fashion ethos of timeless, modern pieces that make women feel comfortable and beautiful.

The name Karamela means ‘caramel’ in Croatian, a beautiful reference that we used within the brand. To separate Karamela from their competitors, we created an identity that celebrates Croatian culture, lifestyle, and beauty, with a modern twist. With references to Romanesque architecture and the Renaissance, we used shape, colour, photography and typography to give the brand soul and a point of difference.

Studio Work worked with hair salon Alchemy to revolutionise their visual identity. Following the alchemist philosophy, we developed an experimental identity that is bold and sharp with alchemist inspired symbols and a minimalist colour palette of black, white, and ember. Spray paint, steel, silver, foiling, and letterpress are the design’s subtle heroes.

Studio Work worked with start-up business Toast Photography to develop a rich identity and a memorable brand personality. The owner, Emma, is bubbly and approachable and makes photography fun. To represent Emma’s unique traits, we combined visual elements with engaging language that all played on the word ‘toast.’

Copal is used for logo and tagline; Boogie School Sans is used for headlines and business card information; all other small text uses a combination of Work Sans and Optima.

Studio Work worked with The Dog Wellness Centre to develop an identity that showcases their unique and holistic approach to canine wellness and physiotherapy. We did this by combining print, digital, and signage with quirky heavy-hitting language, a vintage palette, and bespoke illustrations by Max Blackmore.

Commissioned illustrator: Max Blackmore. Signage: Made Visual. Signage photography: Stitch Productions. Collateral photography: Foliolio.

The main display font is Goiters. It’s supported by all-caps Hobeaux (a contemporary homage to Hobo) and Kaffeehaus (a reinterpretation of the classic Kaufmann, with rounded stroke endings).

Studio Work worked with upcoming brand Betty Étoile to develop a chic brand identity for her prêt-à-porter fashion brand. Designed and made in London, Betty Étoile is the peoples brand, with the perfect blend of high fashion and sustainable practice.

Editorial New is used throughout.

Founded in 2018, Shikoba Therapies combines the therapeutic power of essential oils, herbs and gemstones with reflexology techniques and energy principles to nurture your physical and spiritual well-being.

Studio Work worked closely with Shikoba Therapies to create a strategy that represented their ethos. With wellness and beauty in mind, we aimed to create an identity to attract the eye of individuals who practice self-care, ritual, and natural therapies. With a niche product and audience who practice wellness daily, it was important to look closely at where else this demographic shops and what they are attracted to. This trail of research led to us exploring outcomes, with a final execution of two typefaces, Romana for its distinctive cuts and Sporting Grotesque for its attitude and minimalist design. Art direction followed for all photographic shoots, using natural environments and candid poses of the products being used in daily life. To tie everything in primary brand colours of black and ivory deliver an effortlessly elegant aesthetic.

Product photography: Stitch Productions.