To design the visual identity of Arrecife Audiología, Pixelarte chose to move away from the traditional clinical codes of the sector. Instead of portraying hearing loss as a disability, the agency focused on the emotional benefits of sound: conversations, memories, music, and everyday moments. This warmer, more inclusive approach is grounded in a deep understanding of the target audience and the narratives they can relate to.

The central element of the graphic system is a series of abstract waves evoking sound visualizations. Deployed flexibly across all touchpoints – logo, website, stationery, signage – they bring movement and vitality to the identity. Paired with a natural color palette and a typographic duo combining precision with RM Neue by MashCreative and expressiveness with Inferi by Blaze Type, the brand finds a voice that is both technical and sensitive.

This strategically-led work allows Arrecife Audiología to stand out in a medical field often seen as cold or impersonal. With an art direction based on real-life scenes and strong messages such as “Your hearing, in harmony with your life,” the brand becomes a trusted everyday partner. An emblematic project showcasing Pixelarte’s ability to create visual experiences filled with meaning, connection, and trust.

Pixelarte Studio designed the viusal identity and the artwork for four single records by reggaeton artist Brandon Montoya, capturing the genre’s vibrant energy and urban culture.

Featuring bold typography and vivid colors, the design reflects Brandon Montoya’s dynamic style. Typeface combinations and striking visuals ensure the brand stands out, creating a cohesive and memorable identity.

Pixelarte Studio developed a visual branding system for Sales Layer, one of the leading global PIM (Product Information Management) companies. With this rebranding, Sales Layer aspires to “bring the visual universe of the most widely used software by product marketing professionals to the main digital channels”.

Burbur is a new pet brand which aims to be friendly, funny, and different. The challenge was to create a whole graphic universe for its first product launch: a range of vegan shampoos for dogs and cats.

The result has been a fresh branding, packaging, and coordinated visual identity that works perfectly both in point-of-sale and digital channels.

The logo has been custom drawn with rounded corners and inktraps, to match perfectly with Teddy Derkert’s fun and friendly Doughy. The supporting sans is Poppins by Jonny Pinhorn.

See the full project on Pixelarte’s website.

ADN Cerámico is an initiative that aims to reinforce the reputation and prestige of Mediterranean design through one of its great historical legacies: ceramics.

The project wants to position Valencian ceramics on the map as an international benchmark, and bring together all ceramists on the same platform. Map and locate crafts professionals who, with their work, contribute to increasing the value of design from ceramics throughout the Valencian Community. This is one of the main objectives of ‘ADN Cerámico. Designing the Mediterranean’, a project of World Design Capital Valencia 2022 directed by the ceramist Ana Illueca.

The design challenge in this project has been to bring together in an image the diversity of ceramic styles, the centuries of knowledge and the innovation of a material as ours as ceramics. The graphic system developed allows creating and covering a wide range of graphic needs within the digital universe of the project: posts, press releases, web, videos, etc. With the approach of a dynamic logo it is intended, on the one hand, to recognize the heritage of our traditions, and on the other, to reflect the diversity of styles and techniques that exist in Valencian ceramics.

We have designed a new website for 3DQ Studio, an agency specialized in 3D visualization for interior design and architecture.

The aim of this new website was to enhance the extraordinary quality of their work through unique navigation. In this project we are committed to a design with a strong editorial character and full screen block navigation with lateral scrolling. The renders look stunning alongside the Klarheit Kurrent typeface, released with Extraset in 2020.

See also the previous post about the 3DQ Studio identity.

Cobel is a restaurant and butcher shop from Catarroja (Valencia), and very famous both in the municipality itself and in its surroundings. This establishment was born in 1989 as a butcher and later generations turned it into a hybrid of restaurant and delicatessen that offers exquisite quality meat.

In 2019, Cobel asked us to renew the design of its brand identity to pay tribute to its 30-year history. Therefore, the first thing we did for them was a new logo design and an alternative version with the letter C that became a quality seal for any of their supports. In addition, we applied this new image to the restaurant’s corporate stationery – such as business cards – and to the packaging of its products: commercial bags, packages, food paper, trays and boxes for delivery and take away.

We also adapted this graphic to staff uniforms, from branded T-shirts to embroidered aprons and work caps. And we also designed all the corporate elements for the restaurant: napkins, placemats, coasters … As for the menu design, the Cobel menu changes regularly, as its offer of lunches, dinners and meals is adapted to seasonal products. So they needed a versatile design that they could independently modify and print when needed. For this reason, we at Pixelarte selected a corporate typeface, differentiating headings from text bodies, so that they themselves could easily edit it according to their needs.

Seeing the scope that a project of this calibre could have, we suggested the client to adapt the new corporate image also to the establishment, helping them in the choice of materials and in the design and production of the interior and exterior signage. The idea fascinated them and they trusted us for the intervention in their interior design. Thus, we took care of covering the exterior facade, crystals and the banner of the local, using corporate vinyl. As for the interior lettering, we decorated the walls with both the logo and a pig die-cut in a rough iron plate, and we vinyled the bar with a slate texture to be able to write on it in the traditional way. Lastly, we made an ad hoc illustration design with a hyper-realistic watercolor technique for all the local signage, with gastronomic motifs that emulated the naturalness and freshness of its products.

Comparing before and after is a joy for the eyes… and the palate!

Logo design, branding and signage design for rental apartments in Valencia.

Ohmyloft is a Valencian apartment rental company that is committed to offering exclusive accommodation in lofts. Unlike other companies in the sector, Ohmyloft is not limited to vacation rental only. Its proximity to the Feria de Muestras enclosure makes this company a great option for all those who make business trips in the capital of the Turia River.

In 2017, Ohmyloft began its business expansion acquiring more rental apartments, so they needed to professionalize their corporate image to reflect their brand values ​​and business philosophy with their new identity. Since we had already worked with the client on previous occasions, they again trusted Pixelarte to develop the branding for this brand.

The client wanted their image to convey minimalism, elegance and timelessness based on a fresh and clean corporate identity. Following this proposal, and with the intention of achieving maximum expression with minimal graphics, we decided to carry out the design of a merely typographic brand. For the logo design, we wanted to make a nice wink by adding the exclamation point inside the H itself, simulating the English expression “oh my god!” and achieving a very versatile identity.

In addition, we created a distinctive dot-frame design to apply to the rest of the digital and physical media, so that we achieved a recognizable identity at a glance. Likewise, we chose a colour palette consisting of black, bronze and white, with the aim of achieving that sobriety that the brand should project.

Once the identity was defined, we applied the graphics to corporate stationery, business cards, poster design, the design of a welcome guide – with which the room key and the necessary information for the stay were delivered –, to the tote bag design for the laundry, the interior signage system of the apartments themselves, as well as the icon design for their app.

It was a corporate image fully extrapolated to any format. For this reason, we did not want to miss the opportunity to make our own proposal for the graphic application to the apartment amenities and the drinks menu.

A surprising result for dreamy apartments!

New brand identity for 3DQ Studio, an agency specialized in 3D visualization for interior design and architecture. Having worked with companies like Google, Dropbox, Virgin, Twitter or Hilton, 3DQ Studio has built an impressive portfolio.

The typography pairs Alex Dujet’s ES Klarheit Grotesk and its more expressive evolvement, ES Klarheit Kurrent. Both typefaces were released with Extraset in 2020.