The design duo Image Format, based in the south of France, created the visual identity and the 2024–2025 season programme for Théâtre des Salins – Scène nationale de Martigues. They developed a strong artistic direction applied across all printed and digital communication materials, including posters, the season programme, and signage. To strengthen the project’s typographic identity, Image Format used the typeface Trois Mille, designed by Marc Rouault and available from Sharp Type, a contemporary type family with a wide range of styles and widths, bringing character and visual presence to the theatre’s communications.

Herbus Bold and Black Rose in use by Image Format for Chrome Sweet Chrome, an exhibition that took place at Quintal (bookshop and gallery) in Paris in October:

Chrome Sweet Chrome brings together various printed typographic objects produced by Image Format since 2018: the self-initiated poster series Playlist, which pays tribute to the tracks that soundtrack the studio’s daily life, as well as several type specimens published by Quintal to accompany the release of typefaces designed by Johan and Quentin.
Image Format is a visual creation and type design studio founded by Quentin Berthelot and Johan Mossé, whose name encapsulates their approach: crafting singular images within the specific framework defined by each project. Typography lies at the heart of their creative process. From open-ended experimentation to the design of full type families, Image Format explores the potential of letterforms with honesty and generosity.

Laser printing on metallic paper by Quintal Atelier.

Tisse is a Marseille-based kombucha brand. Their workshop is both a place of production and a laboratory of experimentation, where they imagine drinks with singular flavors and original aromatic profiles that reflect the region that inspires them. With ingredients sourced as locally and organically as possible, Tisse offers kombucha that is naturally low in sugar, unpasteurized, and delivered sustainably across Marseille.

For the redesign of their brand, Tisse collaborated with Image Format to express both the craft and the contemporary energy that defines Tisse. The visual identity balances grounded qualities with a bold, modern edge, capturing the dual character of kombucha: rooted in tradition yet alive and fresh.

To achieve this, they turned to two typefaces by Marc Rouault available at Sharp Type. Trois Mille, with its high contrast and striking presence, gives the brand a contemporary voice. Tarnac Sans, a slab serif with a historic feel, anchors that energy with authenticity and craft.

Photography by Diane Rigou-Chemin.

These posters were designed by French studio Image Format for the fourth edition of the music festival Les Trois Beaux Days that took place in July 2024 in Montmartre, Paris.

The poster for the 2024 edition the Magic Barbès festival titled “United” was designed by French graphic design studio Image Format, based in Paris and Marseille.

Magic Barbès is a collaborative festival created by FGO Barbara and driven by dedicated individuals who work tirelessly throughout the year to offer a wide range of activities and collective experiences to everyone in the Goutte d’Or community, whether they live there, work there, or simply pass through. This event brings together professionals and volunteers to breathe life into the urban fabric of the area. Expect concerts, tournaments, panel discussions, meetings, workshops, and even a cultural olympiad! It's a celebration of joy, harmony, and well-being where everyone is welcome to join in the fun.

For every season since 2014, the French studio Image Format has designed the graphic identity for the Théâtre des Salins, Scène Nationale de Martigues.

For the 23/24 season, they have set up a graphic system based on colour gradations and the Baste A font, released in 2023 by the Lift Type foundry, and for which Image Format are the designers. Dwight, another Lift Type typeface, is used for the text and information.

From the theater’s website (translated):

The scène nationale de Martigues, created in 1995, is committed to offering cross-disciplinary programming. Theatre, dance, circus, music, new technologies, exhibitions... come one after the other to see, meet and discover French and international artists. The biggest names rub shoulders with emerging artists.

Maison Weibel is a 70 years old pastry shop located in Aix-en-Provence in the south of France. The new identity of this local institution was designed by Image Format using Self Modern from Bretagne and Beatrice from Sharp Type. They also use a very bold Image direction, with photographs shot by Pierre Mahieu, to complete the identity.

Goldie and the Kiss of Andromeda is the latest album by Parisian singer Adam Naas. It was designed by Image Format, using photography by Emma Picq and two typefaces by Benoît Bodhuin; BallPill and bb-book B.

[More info on Discogs]

The title features bb-book B with a bouncing baseline, customized i dots, and EndcapS.

Creative direction by Image Format for An Other Tarot. The entire tarot deck is set in Romie (by Margot Lévêque). From the website of the set’s initiator and publisher, tarot reader Mathilde Moriniere:

Inclusive and contemporary, An Other Tarot updates the classic tarot deck: the twenty-two major arcana of the traditional version are reinterpreted freely, around new symbolism echoing the modern world, through an unusual format and a radical graphic style.

The cards are printed in France on a large format of 10×15cm, using a hot foil stamping technique on traditional print machines. The thick sheets of paper, whose fibers are dyed blue at the time of their manufacture, are embossed with a metal tool specially made for each side, and heated in order to fix in the paper a metallic silver foil.

The project was crowdfunded on Kickstarter.

“In Case of Fire” is the debut single of a Paris-based pop duo by the same name: In Case of Fire. Released on Rescue + Return Records. The artwork for the single record and the poster campaign is designed by Image Format, using Gustavo from Lift Type.

The band logo uses a barcode with the band name spelled in letters and numerals, set in Univers.