Fire Sale opening titles

Florian Hardwig — Mon, 09 Oct 2023 09:32:00 +0000

Fire Sale is a 1977 screwball comedy film based on a novel by Robert Klane (1941–2023) and directed by Alan Arkin (1934–2023). I haven’t watched it, and judging from the scathing reviews quoted on Wikipedia, it looks like I didn’t miss out. I’m posting it here because the opening titles use Filmotype Newton. I haven’t seen a full glyph set for this early 1960s phototype design yet, and the titles feature a whole lot more text than other uses. Apart from a few biform alternates for a e i, Newton didn’t include lowercase characters. The text in lowercase is added in the stylistically related Ad Lib.

This post was originally published at Fonts In Use

Phill Norman at Fonts In Use

Fire Sale opening titles