Tuman Studio created the identity and membership kit for regular guests of the Manezh Association:

Typography brings architectural rhythm and historical heritage while staying contemporary. Illustrations indicate unique architectural and archaeological exhibits found during large-scale excavations of the surrounding areas, as well as the reconstruction of the Gostiny Dvor in the 1990s. They are kept in the permanent exhibition of the museum.

The cold silver-blue color palette rhymes with the colors of the facades of the museum association. The lighter version of Apoc fits perfectly in this universe.

Design by Ksenia Kotlyarovskaya, with art direction from Ira Kosheleva. The Манеж logo appears to be set in Gill Sans.

From our interview with designer Ira Kosheleva, art director at Tuman studio:

Project ОМ130 began from the album Save My Speech Forever. It consists of 21 compositions written by modern musicians to the poems of Osip Mandelstam. It was important to us to visualize the poet’s voice, while creating a bright, vivid style.

Together with Roma Liberov, author of the idea, we were putting a lot of thought into this: how to convey the mood of a celebration of the anniversary — since a tribute album is not a memorial, but a gift. And that’s when Apoc and Nostra came to the rescue. They co-exist in an awesome way — both have variations in thickness that rhyme in weight, and accentual serifs and strokes make you feel like you are lost in the woods, grabbing tree branches.

Read the entire article on the type.today website and see more images on Tuman’s portfolio website.

Creative & Art direction: Ira Kosheleva, Andrey Trukhan
Design: Ksenia Kotlyarovskaya
Producer: Konstantin Tolstikov