Beam was a short-lived personal care line dedicated to all things butt care, designed by Saint Urbain. Alexandre Saumier Demers drew the logotype. Seabirds acts as the supporting typeface to the logo, used for tagline, subhead and body text across the brand materials.

From design studio Saint Urbain:

Can-Tini is a new ready-to-drink cocktail brand specializing in Espresso Martinis. With the iconic drink experiencing a massive revival, the folks at Can-Tini approached us with a clear goal: Capture the fun yet sophisticated feeling of ordering an Espresso Martini at a cool bar — and can it. Starting with our clients’ Wes Anderson meets 60s James Bond inspiration, we were tasked with creating a brand identity, packaging system, and animation style that felt retro, bold, fun, and timelessly stylish while appealing to a younger generation of sartorial drinkers.

Knowing we wanted to pursue a retro-futuristic direction, we started our research phase by doing a deep dive into late 60s and early 70s Italian magazine archives. We emerged full of valuable insights into the design language of the era and the casual-cool attitude of vintage drinking culture. Using our findings, we created a custom script logo that embodies Can-tini’s playful sophistication and developed a color palette, typographic system, and layout style that, while inspired by the era, was altogether modern and distinct. The logo became the focal point on the cans and boxes, while a repeating pattern added a whimsical touch, complementing the brand’s retro aesthetic.

Creative Director: Alex Ostroff
Creative Team: Véronique Lafortune, Agathe Morin

The Can-Tini wordmark is – probably – custom drawn. Among digitally available fonts, Jolly Roger, Casey, Pivo, VVDS Pacifica, Brewery Factory and Magnetic Script are in the same ballpark. The accompanying brand typefaces are Agrandir (Pangram Pangram) and Input Sans Condensed (DJR).

Gradient Type’s Radial and Dinamos ABC Diatype Mono are used as working typefaces for ERNE, a platform for pickleball player. Designed by Saint Urbain:

ERNE is pickleball’s player platform, designed to help everyone start (or continue) their journey into the world of pickleball. Offering curated gear recommendations, playing tips, merch, and more, along with a country-wide ambassador program, ERNE is your go-to for everything pickle.

Created by a set of avid pickleball players (and siblings), our clients tasked us with crafting a fun, inclusive brand for advanced players and newcomers of all backgrounds.

Creative Director: Alex Ostroff
Art Director: Vero Lafortune