Identity for menswear brand gajiroc. The word “gajiroc” means “as time goes by” in Korean. Just like its name, the company makes clothing classy, so it can last long. Ogg Display was chosen for this very specific reason as well.

Both gajiroc and Ogg reinterpret the classic into the contemporary taste. All the applications were designed to align with the idea of the mood and the core values of the company. Even the elegant serifs of Ogg look similar to the silhouette of gajiroc’s clothing.