CBSN (or: CBS News) is a video news streaming channel aiming to provide live coverage of world news.

Following a rebranding led by Gretel and CBS in 2020, the CBSN logo uses the font TT Norms from TypeType. The geometric sans serif font is being used across most of CBS’s divisions as part of a company wide rebranding. The CBS broadcast network, CBS News, CBS Sports and CBS Media Ventures have all switched over to it.

CBMO (Crystal Bridges Momentary) is a quarterly publication designed to reflect the distinctive character of Crystal Bridges Museum of American Art and its Momentary events space in Bentonville, Arkansas. The museum, renowned for its celebration of the American spirit, resides on a lush 120-acre property featuring innovative architecture by Moshe Safdie, which harmonizes with the natural landscape.

Designed and art directed by New York design studio Gretel, CBMO launched alongside the 2023 Annie Leibovitz exhibition. The magazine captures the museum’s seamless blend of art, nature, and architectural beauty. Drawing inspiration from Safdie’s use of convex walls and the flowing ravine beneath the museum, the design incorporates editorial frameworks that mimic the curvature and fluidity of the space.

The typographic approach further reinforces these themes. Aro by General Type Studio is used for striking display elements, while Rhetorik Serif by AllCaps provides an elegant foundation for body text, headers, and captions. Complementing these, Halyard Display by Darden Studio lends versatility to headers and captions. Together, these typefaces create a visual rhythm that mirrors the museum’s architectural lines and the natural flow of its surroundings, offering readers a curated journey through the museum’s collection and events.

Bed-Stuy Gateway BID’s Winter Wonderland is an annual holiday market and festive event held at Marcy Plaza in Brooklyn’s Bedford-Stuyvesant neighborhood. The event aims to support local small businesses, creatives, and community organizations, offering a unique shopping experience and holiday festivities.

Winter Wonderland debuted in 2020 as a pilot event, hosting an outdoor, socially-distanced market to support Bed-Stuy’s local businesses during the pandemic. Since then, it has grown into a premier holiday destination, with new additions such as market stalls, branding strategies, and storytelling videos.

The Bed-Stuy Gateway BID aims to continue growing Winter Wonderland into a beloved annual tradition, leveraging its design interventions and marketing strategies to increase partnerships and expand its presence throughout Brooklyn.

The entire visual identity was crafted by the New York-based design studio Gretel:

Through the Neighborhoods Now initiative, Gretel partnered with Bed-Stuy’s community leaders to bring Winter Wonderland to life through a joyful visual identity that celebrates Bed-Stuy’s vibrant culture and history while wrapping the neighborhood with holiday cheer. […] At the heart of the Winter Wonderland look & feel is a pair of dynamic “Ws” set in Esselte Letraset’s iconic typeface Lazybones. The letterforms fluidly transform to become inclusive and approachable, reconfiguring and combining into various holiday decorations, from snowflakes, christmas trees, menorahs, to patterns that wrap the neighborhood with holiday spirit.

The project features Radion A by General Type Studio as the primary typeface for both display and body copy. Radion A is an interpretation of the late 1920s Rudolf Koch’s Kabel but is even more connected to the warmth of the 1970s and the popular ITC Kabel version for a contemporary eye.

From Outdoor Retailer:

After three decades in business and in the mountains, Mountain Hardwear, leader in performance equipment and apparel for climbers, mountaineers and outdoor athletes, introduces a brand evolution centered around its purpose: Seek Wilder Paths. Kicking off the rebrand is a campaign of the same namesake, defining Mountain Hardwear’s wild and wise identity, rooted in the brand it has always been with updates to the logo, brand colors, and brand expression that speak to their progression and innovation in the ever evolving industry.

Montain Hardwear’s new identity was developed at Gretel. Together with Andrea Trabucco-Campos and Fabiola Mejía of Supercontinente, they developed a custom typeface series named Hardwear that “combines the rugged precision of technical engineering with the comforting confidence one feels when geared up in Mountain Hardwear.” It comes in four flavors: Display, Round, Round+Sharp, and Sharp, each in five weights. One source of inspiration was a wood typeface shown in a French specimen by H.W. Caslon & Cie as Nº 205, which is a version of Ancient Gothic.

According to Gretel, “the supporting Quadrant Text and Mono are subtle references to maps and topographic notations, adding an important typographic texture that contrasts the boldness of Hardwear.”

The logo combines the word “Mountain” typeset in the new custom typeface, paired with “Hardwear” in custom script caps based on Roger Excoffon’s Mistral, which were made simpler and more consistent in weight and proportion.

See the full case study on Gretel’s website.

Packaging

Out Here product catalog

Label ft. Quadrant Text

Caption ft. Quadrant Text Mono

The Mountain Guides product brochure

Homepage detail with Hardwear Display Extra Bold for the headline and Hardwear Round+Sharp Bold for the menu

Text on the website is rendered in Roboto Serif.

Product page

Campaign landing page with all-caps Quadrant Text Mono at the very top

2022 rebrand by Gretel NY. The logomark is custom, derived from WiseType’s WT Zaft. As a customizable data analytics and business intelligence (BI) platform, Mode’s rebrand played off of its ability to build charts and reports based on your data by implementing a flexible, adaptable grid system that reacts to content in unique and different ways. Put another way, Mode exists to “fill in the gaps” around customers’ data and connect them together in compelling ways. The serif typefaces allow more versatility in stretching, squashing, and manipulating type in various configurations while still retaining recognizable letterform shapes. The green color scheme and “retro” serifs also evoke images of retro computing and a “close-to-the-metal” look and feel. The brand typefaces are Grenette by Colophon and Graphik by Commercial Type.

Homepage detail

GoodRx is a free pharmacy coupons app that helps millions of Americans save money on pills, prescription drugs & medical costs. They track prescription drug prices in the United States and provide free drug coupons for discounts on medications. GoodRx checks more than 75,000 pharmacies in the United States.

In a rebrand, Gretel used F37 Foundry’s fonts F37 Moon and F37 Bolton to create their new logo and typography, giving a versatile and contemporary look complimenting the brand’s pharmaceutical image. On their portfolio site, Gretel writes:

The goal of the identity was to reflect GoodRx’s position at the epicenter of better health. With a direct tone of voice and a simplified information hierarchy on the labels, the GoodRx brand humanizes the healthcare process to make the experience straightforward and painless.

The slab serif used for the small text here is Colophon’s Goodall.