Popular is an agency founded in 2005, from which you can book advertising models and speakers for your production. Piia Kankare, founder and owner of Popular, worked for a long time as a casting director and shooting organiser.

Popular picked Norman Stencil for its branding, website, and social media, using different weights and styles of the family.

On the website you can see how Norman Stencil has been used for the menu and for the header, mostly in black on coloured backgrounds. It is paire with Work Sans for text and smaller elements.

A beautiful use of our Guess What font, for Happy Soup, a new product line by Happy Food & People, makers of innovative vegan food. The sans used for the soup’s name (in Finnish, English, Swedish) and other information is Interstate. Design by Helsinki-based agency Popular.