Hard Pack is a new biannual publication which aims to subvert the traditional representation of ski, using the sport as a lens through which to understand fashion, art, nature, sociology, and culture.

Founded by Zach Seely, with creative direction and design by Soon Services, using a combination of Girott and Rhymes Display for headlines, Rhymes Text and Maxeville for the body copy, and a dash of Fugue Mono for captions.

The first issue is out now and available from hardpackmagazine.com.