Amsterdam-based agency ON A DAILY BASIS developed the visual identity for De Hallen, a cultural landmark and former tram depot.

From film and food to design and craft – this is the place where creative makers, local entrepreneurs and cultural initiatives come together.

The system is built around the concept of “connection,” inspired by the unique symbols and colors of Amsterdam’s tram network. This modular language uses three geometric forms – a square, an arch, and a triangle – derived directly from the venue’s architecture to represent the diverse initiatives and communities that gather within the space.

The identity is set in Bugrino by Muhittin Güneş, with support from Overused Grotesk by RandomMaerks. Graphic design by Sjondebaron, Keren Avrich, Kirsten Bolwerk, and Maikel Timothy Botterman at ON A DAILY BASIS (ODB). The website was realized by Boring.

By the Creek festival logotype in all-caps Pleasure, with initials from another (custom?) style

Pleasure by Pizza Typefaces × FlirtStudio in use for the branding, website, and merchandise of this year’s edition of the By the Creek music festival based in Utecht, the Netherlands. Words by agency ON A DAILY BASIS (ODB):

Introducing By the Creek’s stunning new website, designed by our team at ON A DAILY BASIS. Built to capture the essence of this new generation music festival in Utrecht, the interactive site celebrates diversity and connection. As festival-goers eagerly anticipate the 6th edition, the website promises to transport them to a paradise of music and community at Recreatieterrein Middelwaard. Experience the excitement of By the Creek with our sleek and innovative design, and explore our portfolio of other interactive websites. Get ready to kick off your summer in style with By the Creek on July 1st and 2nd – we can’t wait to see you there!

By the Creek festival website