Established by Jacqueline Woodson and produced by Columbia University, the Elders Project captures and celebrates the untold stories of over 250 elders—activists, storytellers, and community builders—who have witnessed and shaped monumental change in American public life. We are extremely proud to have had the opportunity to bring these amazing stories to life by creating this beautiful and colorful project.

The identity for this project required a wide variety of fonts and a comprehensive type family that reflects complexity while maintaining consistency. The Pangram Sans font family by Pangram Pangram was the perfect solution, offering versatility and cohesion. Additionally, the oral history aspect necessitated a font that performs well on desktop, tablet, and mobile versions, ensuring readability even at small sizes.

The Margin is a website that aims to underscore the critical narrative of environmental injustice in the United States, amplifying the voices that often get stifled. The website typography employs Cinderblock 75 for its headlines, resonating with strength and urgency, compelling the audience to pay attention to the pressing issues presented. Transitioning into the body, caption, and infographics, Untitled Serif ensures clarity while maintaining an elegant, readable flow. This font pairing bolsters The Margin’s commitment to bringing the stark realities and personal stories of environmental injustice to the forefront.

The Margin is produced by Earthrise Media
Design and web development at Huncwot