Atlas is a blockchain Layer 2 designed to provide high-performance De-Fi applications with the performance of Solana at Ethereum scale. By combining the performance of traditional finance with the transparency of De-Fi, Atlas is bringing about a new financial world.

To bring the feeling of possibility from Atlas’ brand strategy to the brand identity and web design, Slope Agency created illustrations of a world of exploration and boundlessness. Atlas is moving toward the future of decentralized finance, with the tools and guidance to get there. Slope reflected this concept in Atlas’ new logo, its design helping to balance the more futuristic illustrations. The wordmark uses a humanistic serif, and their submark, a circular compass embedded with a star has historical roots; its globe-like shape is a nod to Atlas of Greek mythology, and its details an allusion to guidance tools like atlases and the North Star. In this way, this visual system brings in historical representations of agency with relation to uncharted landscapes, and pairs them with a sense of innovation.

The brand typefaces are Messina Sans and Messina Serif. The wordmark is a custom design.

See the full case study on Slope Agency’s website.

Onetera is a seamless platform transforming collaboration between government leaders and residents. As a hub for unified community data, residents can access city services, easily ask questions and for assistance from Onetera's human-powered AI.

When designing a brand identity and website for Onetera, Slope Agency kept in mind their two key audiences - local government and community residents - ensuring that designs felt professional, while remaining accessible. Slope opted for a modern brand identity with approachable mid-tone colors that work well with photography, and a linear shape system that represents how these two parties can share information and resources more effectively with Onetera. Similarly, they chose a friendly, highly legible font system.

The brand typefaces are Decagram and GT America, with GT America Mono as an accent font For the design of Onetera's UI, Slope chose Roboto for maximum accessibility. GT America also served as the base for the wordmark. See the full case study on Slope Agency's website.

Tamarack is a cloud-based software helping to modernize the forest products industry. With Tamarack, lumber mills can maximize revenue by optimizing all aspects of sales and workflow.

One of Tamarack’s key focuses is the importance of real relationships with their customers. To bring this to visuals, Slope Agency designed a system that feels reliable and approachable. These concepts are visible in the new logo – a friendly, modern sans serif feels accessible, and the capital T balances the logomark at the opposing end of the lockup to evoke a feeling of stability. The logomark utilizes negative space to not only represent the tree inspiration from Tamarack’s original mark, but also a digital cursor to link to their software solutions.

In expanding the visuals for the website, Slope leaned into an illustration style that would continue the feeling of accessibility and friendliness through linear graphics with rounded edges. These illustrations pair well with stylized UI screens that give insight into the Tamarack product. And a color palette grounded in shades of green with bright secondary colors unites both graphic styles. Using visual graphics throughout the website, alongside ample negative space, allows for easy comprehension of information and a modern feel.

The website typeface is F37 Blanka. The SemiBold weight of Gellix served as the base for the wordmark.

See the full case study on Slope Agency's website.

Normal Computing's AI collaborates with experts across tools in order to help accelerate critical industrial workflows.

In designing Normal Computing's website, Slope Agency created a series of custom animations that highlights their product features. These animations follow abstracted, streamlined designs in their updated color palette, to show how Normal Computing takes complex data from across tools and synthesizes it for users. Custom 3D graphics create an environment on their website that visually balances the detailed product animations. The glass-like assets are curves and ribbons reminiscent of amplitudes in quantum physics, which is integral to powering Normal Computing's AI product. With both animated illustrations and 3D visuals, Slope chose a clean sans serif for the system, using DM Sans. The logo is Normal Computing's previously existing mark, not designed by Slope Agency, and is based on ABC Whyte Inktrap.

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With a diverse team of operators and an expansive network, Liquid 2 champions exceptional founders to create pioneering companies. They invest in founders and relationships, partnering for the long term as lifetime investors.

Knowing Liquid 2’s established relationships, Slope Agency chose a vibrant royal blue that honored Liquid 2’s classic hero blue, and designed a streamlined logo that kept the spirit of their original L2 mark. These visuals created an excellent base for the brand identity system, for which the agency's brand strategy work was also a main inspiration.

The idea of a lifetime partner traveling with a founder for their entire journey from as early as pre-seed inspired a linear graphic system that dynamically draws out pathways that structure the visuals. Sleek sans serif fonts follow the same linear design, but lead bold, oversize type moments on the website as a nod to the ways Liquid 2’s diverse portfolio of over 800 companies stands out amongst peers.

The brand typefaces are Halyard Display and Neue Montreal. Autaut Grotesk served as the base for the wordmark.

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Incubated by Flamingo DAO, Fountain is a broker for high-value crypto art specializing in connecting buyers and sellers of exceptional digital collectibles. Offering a wide range of services, including art advisory, portfolio curation, donation consulting, and custody guidance, Fountain is building the brokerage for the art of tomorrow.

The white-glove service, care, and expertise Fountain brings to the world of crypto art led Slope Agency to design a brand system inspired by traditional art galleries. With a minimalist design that uses ample negative space to allow the artworks to take center stage, this homage to institutional galleries underscores the Fountain team’s thoughtful curation and practice.

Leading the visual identity is a custom mark that builds on Fountain’s name, which is a direct nod to Marcel Duchamp’s famous sculpture, Fountain. Drawing on the original form of Duchamp’s piece, Slope crafted a streamlined mark to complement the larger brand system. The mark is versatile, working well balanced beside the bold sans serif wordmark, and as a graphic element itself alongside the modern serif secondary type and palette of neutrals.

Following visual identity work, Slope designed a website for the Fountain team that aligns with the minimalist quality of the brand. Using a structured, understated linear system atop the brand’s neutral palette, we created an ideal base for graphic typography moments and layered displays of current artworks.

The brand typefaces are Selina and Neue Helvetica LT Pro. Lay Grotesk served as the base for the wordmark.

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Ito is a Michelin Guide-recommended omakase-style Japanese restaurant, led by Michelin Star chef Masa Ito and Kevin Kim. With a flagship restaurant in Tribeca NYC, Ito’s 16-seat counter provides an experience that blends precise execution and technique with a modern approach to the omakase experience. They opened a second location in Las Vegas in 2024.

Slope Agency worked closely with the Ito team to craft a distinctive brand identity system that seamlessly fuses tradition with modernity. Leading the brand identity is a flexible logo that effortlessly shifts between English and Kanji, capturing the essence of the brand's dual cultural roots. Complementing this, Slope chose an elegant and muted color palette to evoke sophistication and timelessness. Each element contributes to a cohesive brand that not only reflects Ito's rich heritage but also their sense of forward-thinking.

In creating Ito’s website Slope adopted a minimalist approach, focusing on the brand’s clean and modern aesthetic. Embracing simplicity, they employed a dark background to artfully showcase the captivating food photography and create a visually striking, immersive online experience aligned with Ito's sophisticated brand identity.

The brand typefaces are Dada Grotesk and Roboto. The Kanji logo is custom calligraphy.

See the full case study on Slope Agency's website.

Modulus is using specialized ZK to bring AI on-chain. As intelligent algorithms become more common online, Modulus is using cryptography to keep them accountable and ensure that results are verifiable.

For Modulus, the math that makes AI verification possible inspired Slope Agency’s creation of their new visuals. Motion drives graphics that add, subtract, multiply, and divide. These shapes and forms are pixelated and dynamic, a visual representation of AI models. They exist within an overarching gridded system that brings a sense of straightforwardness that reflects Modulus’ work to keep AI honest.

The pixelated graphics create an endlessly flexible system, as does a color palette based around black, white, and a suite of grays. And, strong navy and a vibrant cyan add an element of play when desired.

In designing Modulus’ website, Slope leaned into the gridded structures of our brand identity work and paired it with an experimental horizontal layout. In web development we created a gentle horizontal movement framework that allows the pixelated graphics to fade, stretch, and transform. The element of pixelation even carries into the type page markers to create a cohesive visual. Together the UI feels streamlined, interactive, and refreshing.

The brand typefaces are ABC Diatype and Px Grotesk Screen. Gellix served as the base for the wordmark.

See the full case study on Slope Agency’s website.

Coupling intuitive interfaces with machine intelligence, Dream3D makes it easy for anyone to create beautiful, studio-quality computer graphics. With Dream3D, creatives can build nuanced 3D graphics faster.

With the tools it provides to allow creators working on flat, 2D planes to bring their designs to life through 3D graphics, Dream3D expands the possibilities for designs. Slope Agency built a brand system centered around point line and plane designs that speak to the building block foundation of the spectacular graphics users can create with Dream3D. The range of graphics in the brand system, all emerging from pixel foundations, represents the multitude of possibilities for users creating on the platform.

Honing in on the element of play, Slope created a bright, friendly palette to be used alongside a striking graphics based in pixel illustrations. Utilizing these vibrant colors and dynamic, pixel-inspired patterns, Slope designed a logomark that combines nostalgic and modern elements, and illustrates the vast possibilities of Dream3D. Combining a modern type with the more playful, distorted type, the custom mark pulls together the limitless world the brand lives in with a nod to the platform's ability to bring tech and imagination together to push the boundaries of 3D design.

The brand typefaces are Suisse Int’l and Suisse Works, both from Swiss Typefaces. Editorial New from Pangram Pangram served as the base for the wordmark.

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Story Protocol is reimagining storytelling. When creators seek to build a narrative universe, they must choose between the limitations of a publisher, or the uncertainty of independence. Utilizing web3 allows Story Protocol to realize the potential of the next great narrative universe, with a future of networked IP development where creativity operates on open-source principles with ownership rights and economic incentives built in.

Slope Agency worked with Story Protocol from brand strategy through brand identity and web design to craft a system that honors the history of storytelling while conveying the excitement of a new era of narratives. 3D designs with textures and shapes inspired by letterforms and different genres—like mythology, fantasy, and science fiction—help to visually represent this shift from past to future.

At its core, Story Protocol is building open infrastructure that allows creators to collaboratively build narrative universes in a new era of storytelling. Slope designed a bold and geometric logomark reminiscent of building blocks and inspired by the collaboration and co-creation possible on the protocol. Within the mark, and in the 3D animations showcased on through the website design, there is an acknowledgment that all pieces of a narrative universe hold meaning and power in shaping a story, fitting together to create something impactful.

The brand typefaces are Reckless Neue and Acronym. ABC Diatype served as the base for the wordmark.

See the full case study on Slope Agency's website.