The bold and vibrant identity system created for the French Institute Alliance Française (FIAF)'s 2022 Bastille Day Celebration seamlessly transitions between various formats. It includes eye-catching street banners, intuitive directional signage, tickets for wine & champagne tastings, and social media posts.

Against the backdrop of Madison Ave, between 59th and 63rd Street, NYC, this identity system captures the essence of the event with movement and life. The typographic style features "dancing letters" which interact with abstract geometric shapes, adding a dynamic energy. The festival drew in a crowd of over 25,000 attendees, marking a truly memorable celebration.

Street banner, hanging above Madison Avenue

Roll-up banners for the wine & champagne tasting

Tickets for champagne and wine tasting