Club 77 is a name deeply renowned in Australian dance music history. Ahead of their 25th anniversary, Gabrielle White rebranded the iconic late-night dive bar and nightclub in Eora Nation, Sydney:

[T]he refresh constituted a revived weekly schedule of programming, requiring unique identities, in addition to frequent take–overs, residencies, and special guests.

A revitalised brand system as flexible as the club’s programming was required, as the brand continues to grow over time.