Specialising in the design of furniture, objects and space, Studio Röder’s essence lies in the beauty of clarity and reduction. Their works focus on reduced forms and calm spaces by distilling them to their most essential structure, material and function by eliminating unnecessary factors and emphasising single materials.

Their identity reflects this approach and is built upon their their primary disciplines. Multiples of three are used as a subtle, yet consistent visual language throughout the website, portfolio and printed matter.

With marine-derived ingredients like giant sea kelp, Apotheanic sought to create an identity and packaging system that celebrates nature. The brand’s signature golden yellow, inspired by the way seaweed changes colour when held up to sunlight, is a subtle nod to the transformative nature of their products.

Creating a fully recyclable packaging system that supports small batch production to minimise waste was essential. By partnering with UK-based production companies, we ensured the brand was able to further reduce its overall carbon footprint.