In Spring 2023, Nike launched the "Feel Your All" campaign, a global initiative that aims to reshape the perception of fitness. The campaign embraces a more inclusive approach, encouraging individuals to explore a variety of physical activities guided by their intuition and emotions. The creative direction was led by Tricia Chamberlain, with art direction by Emily Lemmer, Claire Pedersen, and Miyu Shirotsuka, and design by Jennifer Hook and Genevieve Poblano.

Photography was done by Emily Lipson and OK McCausland, with DP work by Jackie Bao and Bob Hoste, styling by Danasia Sutton, music by Raphaël Ajuelos and Kevin P. Keenan, motion editing by Anthony Miralles of Slips Studios and Joseph Perry, and hair and makeup by Rachel Lee Wright and Sophie Haig.