Omchemy by Joanne van der Boon specializes in holistic coaching for well-being and offers a wide range of teachings in meditation, numerology and the yogic lifestyle. The branding was created by RAW Made, a design studio based in South Florida.

The Omchemy logo uses a bespoke version of Copanero by Azuliq Type, and the typeface’s regular style is used for headlines in the brand’s different touchpoints. For the full logo version a slogan in Commuters Sans by Dharma Type is added. On the website, these typefaces are supported by Victor Gaultney’s Gentium and BLKBK’s Beyond Infinity. The outcome is an inviting, modern, and organic brand.