Double Clutch is a “content platform for the classic car connoisseur. (...) From road-testing rare treasures to revisiting timeless icons, we deliver a feed that takes pride in savouring the epitome of automotive culture and sophisticated style.”

Their visual identity by Unlearn Studio draws inspiration from the retro automotive world. Typography, color, and layout work together to evoke a sense of vintage elegance and sophistication, capturing both the heritage and enduring beauty of classic automotive design.

The combination of Millionaire Script (whose lowercase letters match the uppercase ones of Millionaire Italic) with OC Highway enhances the nostalgic dimension of the typographic language. OC Highway is a digital version of the historic alphabet used for road signs in the United States. The wordmark is set in Gatwick.