Casc Tonics blends ancient traditions with simple solutions to meet today’s gut health needs. The brand’s mission is to bring bitter back into modern diets, offering natural and effective solutions for digestive health. With a focus on gentle, ancestral approaches to digestive wellness, the goal is to educate and empower individuals to make informed choices that help restore balance and vitality to everyday life. They encourage incorporating the bitters into a daily routine to experience the positive impact on overall gut health.

While developing the Casc brand, our primary goal was to create a sophisticated look that subtly nods to the world of beauty. We aimed to shift the perception of the product from that of a typical dietary supplement to an accessory—an object that reflects the user’s taste and outlook on life.

The logotype is handcrafted. In constructing its anatomy, we drew inspiration from calligraphic lines. This reference allowed us to create smooth and fluid curves, which we contrasted with sharp terminals to add visual tension. The lowercase a was designed to resemble a drop, subtly distinguished from the other letters without disrupting overall harmony. For the overall logo posture, we sought a compact and confident appearance.

Warm and bold tones were our initial target for the color palette. Casc’s color universe was defined with a limited yet refined set of hues that reflect an elegant and assertive identity. By extending the palette through thoughtful shade variations, we enriched our range of color alternatives.

For the product and packaging design, clarity and cleanliness were our top priorities. On the shelf, the product is designed to speak directly to the consumer, while in a bag, it acts like a personal accessory—blending in seamlessly with other cosmetic items and integrating effortlessly into a daily routine.

Ojo is a lifestyle candle brand inspired by the rhythms of everyday life. Whether it’s bold, calm, joyful, or nostalgic, each fragrance is crafted to match a mood and turn small moments into meaningful memories.

Rooted in the 75-year heritage of the Gürok Group, Ojo blends design expertise with modern sensibilities. With a production capacity of 45,000 candles a day, Ojo brings together luxury, creativity, and emotion—inviting you to light a candle, set the tone, and enjoy the moment.

The corporate identity and packaging system have been developed not only to express the brand’s visual appeal, but also to embody Ojo’s core promise and rhythm. The brand’s dynamic visual language is shaped around the theme of rhythm—brought to life through vibrant graphic elements, fashion-forward typography, and motion-inspired compositions.

Inspired by the diffusion of light, the graphic language includes clean, detailed visuals that reflect the energy and variety of different rhythms. These illustrative elements are designed based on tonal values and serve to support the brand perception without carrying symbolic meaning.

Ojo’s brand color palette conveys a vibrant, modern, and energetic identity. Rather than focusing on individual colors, the strength of the palette lies in their combination and hierarchy of use. This chromatic balance plays a key role in reinforcing the desired perception of the brand.

Through this integrated system, Ojo is not merely a product—it becomes a sensory experience that brings rhythm and emotion into everyday life.

The logotype is custom drawn. The packaging designs use Canela Text supported by Bicyclette.

Astre Collective represents an immersive record label dedicated to pushing the boundaries of sound. They produce, record, and mix for Dolby Atmos / Spatial Audio, delivering an unparalleled listening experience. As the only record label utilizing a two-channel Atmos mix, they achieve groundbreaking fidelity on stereo platforms.

Astre Collective is inspired by the vision of music industry legend Mike Miller and his “Atmosphere Studios.” Mike Miller’s work has pioneered the use of innovative sound technologies, offering artists a unique audio experience. With an extensive portfolio in Spatial Audio and Dolby Atmos mixing, Atmosphere Studios (having worked with artists such as Harry Styles, Lil Nas X, Tyler, The Creator, SZA, and Labrinth) has left a significant legacy in the world of mixing. Astre Collective aims to carry this legacy forward by developing innovative projects for the music industry and supporting artists.

While crafting Astre’s visual language, we drew inspiration from the golden age of the music industry. The clean yet bold aesthetic that defined the 1960s and 1970s was not only present in countless iconic album covers and posters but also used by tech companies of the time to promote state-of-the-art music equipment. In contrast to the minimalist approaches that followed in later decades, the use of large, confident typography and fonts with strong decorative qualities served as key references for us.

In our typographic approach, rather than altering text elements with common stylistic treatments like bold or italic, we opted for a visual solution: highlighting key words by enclosing them in balloon-like shapes and slightly lifting them within the text flow. This not only created a strong and easily recognizable typographic mark, but also subtly referenced Astre’s associations with space and celestial themes.

As a brand that speaks to multiple fields within the music ecosystem, Astre needed to present all its projects under one unified voice, with a coherent and consistent visual solution. In response to this need, we designed a central symbol and a main logotype to ensure brand integrity across all areas of activity, along with sub-logos to be used in various projects. To carry this multi-layered structure into the core identity, we defined Astre’s four foundational components – Atmosphere Studios, Technology, Recording, and Education – using a unique color code. The lines we created using these colors enabled us to generate visual forms adaptable to different scenarios.

As for color usage, we adopted a palette that brings together bold and vivid tones. Rather than assigning purely decorative value to the colors, we treated them as elements that carry specific meaning within the brand’s visual and corporate identity.

Founded by Meltem Yavas, a Turkish native living in Southern California, Sage & Tassel was established on the principles of impact, tradition, and passion. Sage & Tassel aims to create handcrafted resort wear and handwoven textiles that blend artisanal craftsmanship with contemporary elegance. Sage & Tassel is a celebration of timeless style, sustainability, and the beauty of traditional Turkish weaving techniques.

In this rebrand, we focus on fixing the brand identity and modernizing it. To start with, we found inspiration in the sea daffodil, a plant native to the Mediterranean region and the Black Sea. This delicate sand flower flourishes on sandy shores in beautiful white elegance. After choosing the sea daffodil as the brand emblem, we redrew the Sage & Tassel logo with this delicate feeling and elegance in mind. For the brand’s color choices, we found inspiration in nature again. Earth tones and sea shades complete a unique Mediterranean color palette that complements Sage & Tassel’s white and pure look.

The logotype is custom drawn.

Text in Goudy Oldstyle is paired with headings in Albertus.

Scott Miller, a premier salon, spa, and store in New York, is dedicated to creating an expansive experience for both clients and staff—an environment where everyone is respected, deeply cared for, and appreciated with gratitude.

Scott Miller opened the doors in 1985. The journey has taken them from a small salon in Fairport, New York, to the 15,000 square-foot Pittsford location today, located at 3340 Monroe Avenue, which houses the salon, spa, and store. They hand-pick the highest quality beauty and wellness products from around the world, and bring them to you in Rochester, New York, or at your fingertips in their robust online store.​

In this brand rework, we retained the well-known logo and created a new system around it. We enhanced typography and grid system, improving usability and readability on the web. In consultation with the brand, we developed a new color palette that is both energetic and delicate. To complement the new look, we designed a monogram emblem, offering new ways to utilize it in small spaces and enhancing the overall brand feel.

Additionally, we designed the website where you can experience Scott Miller’s new look in all its details. To reinforce the brand’s new perception, we created a modern and easy-to-use design.