Mathers Tree Service came to us seeking a way to polish their brand and stand out from competitors in Contra Costa while still maintaining an approachable, family-owned business feel. Together, we created a vision for the brand that embodies modern retro charm and draws inspiration from tree-lined summer camps.

Erin came to us with a clear vision—and as a seasoned copywriter-creative director with a gift for storytelling, she’s no stranger to creative collaboration. Together, we crafted a visual identity for The Pitch Atelier that’s rooted in editorial elegance, with the bright optimism of blue-sky possibilities that Erin brings to her work.

The whimsical four-point star glyph mark represents clarity: that magical moment when, with Erin’s expertise and support, somebody discovers their story. The photography and illustration duo is a collage-style nod to retro editorials. Instead of feeling funky or dated, the photography is fresh and crisp.

Both typefaces work in tandem to extend the editorial feel. Suisse Int’l Regular is pulled from Swiss Modernism and its signature editorial grids, while Editorial Old Italic comes from classic fashion magazines.

Waterfront Blues Festival has kept Portland’s music community bopping since 1988. As a legacy brand, honoring the loyal fanbase who’s been there since day one while welcoming a new generation of music lovers is crucial. We pored over vintage concert posters to update the Waterfront brand in a way that bridges the past and the present to create something recognizable yet refreshed.

Our good friend Lauren loves golf. She believes that sports belong to everyone but recognizes that the barriers to entry and surrounding culture aren’t always kind to newcomers. So, she created Chip + Birdie’s Virtual Golf Club to welcome both beginners and seasoned players.

We chose Learning Curve Bold for its easy elegance, balanced with straightforward DIN Alternate Bold (a version of DIN 1451). A closer look at classic-feeling Lastik reveals unexpected playful details. The color palette is soft, warm, and welcoming. With vintage qualities and a touch of bright athleticism, we drew inspiration from the elements characteristic of a great day out on the course.

Speedy’s E-bike Rescue provides “members in the Greater Seattle area with the uninterrupted joy and freedom of e-biking, backed by an invisible safety net.” The visual identity uses Gaya Italic for the logo, paired with a bunny mascot and Authentic Sans and New Spirit for text.