Microdosify is a premier online source for high-quality microdosing gummies and capsules in Canada. Similar to a resilient plant emerging from a small seed, it has evolved from a place of personal adversity into a powerful catalyst for positive transformation. Their mission extends beyond merely offering microdosing products; they are spearheading a comprehensive mental health revolution, one dose at a time.

BROKLIN partnered with Microdosify to develop a colourful brand identity including the design of a new website that sets it apart in the market. The new visual system needed to reflect the company’s values and beliefs, as well as its mission to make use of the precious resources nature provides. It was crucial for the design to appear elegant and stylish, appealing to a discerning, adventurous, and health-conscious audience. We employed a variety of colours for different flavours, inspired by the name and organic ingredients. The logomark was redesigned with a thick, consistent stroke weight, resulting in a modern, clean, and balanced appearance.

Typography plays a key role in the project. Accompanying the logo is a new sans-serif wordmark set in PolySans Median Wide by Gradient, which matches the logomark’s stroke weights and serves as the primary typeface. For both Microdosify lifestyle and product photography, the team developed two distinct approaches to reflect the health-related aspects of positive transformation and the brand itself. A bright, clean background photography style is used to convey clarity, highlight details, and build trust. At the same time, the real-life approach helps create an emotional connection and shows how the product fits into a customer’s everyday life.

The Heritage Sounds Music Festival (HSMF) is a vibrant four-day musical celebration held annually in Brampton, Ontario, Canada. Now in its ninth year, it has blossomed into a grand homage to diversity, weaving the intricate tapestry of South Asian music and encouraging cross-cultural musical exploration. HSMF promises an unforgettable journey with its diverse presentations in multiple languages and genres, including Punjabi Pop, Bollywood Pop, Urban, Hip Hop, Rock, R&B, Folk, and Sufi music. This immersive, multi-day festival offers a rich experience, with each day revealing a new chapter in this musical journey.

BROKLIN has developed a new brand identity for Heritage Sounds Music Festival, featuring a dynamic array of vibrant and playful shapes that all come together to create diverse moments of exciting musical energy. This new logo weaves together colourful, engaging shapes that capture the spirit of a musical event, inviting festival-goers into an exciting sonic journey even before the party begins. Designed with a keen understanding of both visual art and musical culture, the logo not only honours the festival's rich heritage but also establishes an optimistic outlook for future events.

The festival’s bold and expressive typography creates a unique and recognisable appearance, extending its influence across print and digital platforms, banners, posters, and promotional merchandise.