Apollo Bagels is a New York-based bagel shop, known for its naturally fermented sourdough bagels. It began as a pandemic pop-up and is now a popular destination. The menu focuses on a curated selection of classic flavors and high-quality toppings. The brand’s logo and identity was created by James Anderson, typeset in DaVinci by Virgile Flores and HAL Four Grotesk by HAL Typefaces. The design is extended to product packaging for take-away cream cheeses, butter and salads as well as the store interior and additional merchandise (T-shirts, bags, etc.). The packaging product shots are by Chandler Bondurant. Apollo’s website was designed by Jacob Price.