National Children’s Museum is a vibrant, interactive museum dedicated to inspiring curiosity and learning for children and families through playful STEAM (science, technology, engineering, arts, math) exhibits and programs. The brand identity, developed by Ogilvy, uses both Halyard Display and Halyard Text across all applications.

The Tinkering Corner is a hands-on activity space within the museum. To increase visibility and establish a clear point of entry, a series of glass wraps were created along the exterior walls. Typography is pushed into a more expressive mode through playful letter compositions, layered patterns, and high-contrast color. The overall design reflects the spirit of tinkering and discovery while serving as both a visual marker and a wayfinding element.

Team: Emilee Schroeder, Akanshya Upadhyay

National Children’s Museum is a vibrant, interactive museum dedicated to inspiring curiosity and learning for children and families through playful STEAM (science, technology, engineering, arts, math) exhibits and programs. The brand identity, developed by Ogilvy, uses both Halyard Display and Halyard Text across all applications.

The museum’s annual spring campaign led by our in-house creative team launches during peak cherry blossom season in Washington, DC, aligning with a period of heightened tourism and local interest in the city. Aimed at families and children on spring break, and visiting tourists, the creative paired recognizable local landmarks with floral imagery to emphasize the seasonal appeal of a visit.

Out-of-home campaign displayed in WMATA Metro station booth in Washington, DC