National Children’s Museum is a vibrant, interactive museum dedicated to inspiring curiosity and learning for children and families through playful STEAM (science, technology, engineering, arts, math) exhibits and programs. The brand identity, developed by Ogilvy, uses both Halyard Display and Halyard Text across all applications.

The Tinkering Corner is a hands-on activity space within the museum. To increase visibility and establish a clear point of entry, a series of glass wraps were created along the exterior walls. Typography is pushed into a more expressive mode through playful letter compositions, layered patterns, and high-contrast color. The overall design reflects the spirit of tinkering and discovery while serving as both a visual marker and a wayfinding element.

Team: Emilee Schroeder, Akanshya Upadhyay