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Lubalin Smith Carnase

Firm led by Herb Lubalin, Ernie Smith, and Tom Carnase.

Uses designed by Lubalin Smith Carnase

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Mountain Dew logo proposalc. 1970

Herb Lubalin
Lubalin Smith Carnase

Contributed by Florian Hardwig

Frères comme ça by Marcel Imsand and Emile Gardaz1970

Annegret Beier
Lubalin Smith Carnase

Contributed by Elise Carlton

<cite>Frères comme ça</cite> by Marcel Imsand and Emile Gardaz

Peter Blake Architect logoc. 1965

Herb Lubalin
Lubalin Smith Carnase

Contributed by Stephen Coles

Sponsor

Didi typeface ad1970

Herb Lubalin
Lubalin Smith Carnase

Contributed by Stephen Coles

Didi typeface ad

LSC Caslon typeface adc. 1969

Herb Lubalin
Lubalin Smith Carnase

Contributed by Stephen Coles

LSC Caslon typeface ad

Dr. Brown’s sodac. 2012

Herb Lubalin
Lubalin Smith Carnase

Contributed by Nick Sherman

Dr. Brown’s soda