Egelnick & Webb:

Jonathan approached Egelnick and Webb following our collaborations with him at Jimmy Choo. He wanted us to help him develop a brand that represented him as smart and sexy, and this thought-process went into every aspect of his brand development from his logo mark, typography, colour palette and application on packaging, to look book, online communication and art direction.

Progress is used for the wordmark. Looks like different weights are used on cloth and print applications.

Egelnick and Webb:

The £8 million luxury Triton Penthouses are designed by Stephen Marshall Architects and exclusively furnished by interior designer Douglas Mackie. Both the architect and interior designer were passionate about using an eclectic mix of luxurious finishes and exclusive materials.

We created an exquisite brochure, with a padded lamb's leather outer, hand stitched details, gilded pages and bespoke embossings throughout. We commissioned the Wallpaper City Guide team to curate a bespoke area guide. The whole brochure was seen as a luxury accessory in its own right.

Egelnick and Webb:

The Triton Building is the second luxury residential development on the British Land Regent’s Place estate and brings the best of British contemporary architecture to a prime West End location.

We created the brand identity and all marketing communications which included brochures, website, 42″ touch screens, mobile tablets and marketing suites in the UK and Far East.

Stephen Marshall Architects wanted the tower to look like fabric. We used a typeface that had a resonance with the woven forms of the building’s windows as well as a feeling of grandeur to reflect the Johnson Naylor interiors.

Egelnick and Webb:

We completed the marketing of 36 Queen Street in the city of London. The deep history of the area gave us a unique marketing angle and the name of the street lent itself to focusing on famous queens. We commissioned 36 illustrations of famous Queens — from the Queen of Hearts to Queens Park Rangers and Freddy Mercury. These illustrations became the 6 story high face of the buildings hoarding, the first of its kind in the City.

Egelnick and Webb:

25 James Street is a bespoke collection of luxury apartments in the heart of Mayfair. The logomark was designed to be reminiscent of a private Mayfair members club, communicating exclusivity and reflecting the distinctive character of the area.