From fashion and food, to art, music, design and beyond, The Store X is a creative platform for collaborative ideas, experiential retail and culture.—Store X

An amended Alias Ano is used for the logotype.

The Draft House is a small group of Public Houses which aims to do for beer what our culture has done for food and wine over the past twenty years. Namely, we take its provenance, cellaring and serving seriously. We celebrate choice and quality with an extra-ordinary range of strange and wonderful brews. —Draft House

Draft House pubs use Elephant Black for their logotype, headline type for the website, and signage in their pubs. This redesign makes bolder use of images in an unfussy, grid-based design.

Draft House Old Street with stretched to fit, pre-launch window graphics

Elephant in use for exterior type for Draft House chain of pubs in London. Type is applied hand painted, in vinyl or neon to walls and windows, with pun-heavy copywriting.

To see how Draft House use Elephant to apply different typographic approaches to each of their pubs, both internally and externally, see here.

Draft House Old Street window graphics

Draft House Old Street, final window graphics

Draft House Chancery with stretched to fit, pre-launch window graphics

Draft House Chancery, final graphics with wall mounted, back-lit letters wrapping around the building

Draft House Chancery, final window graphics

Draft House Hammersmith, sign-painted display graphics

Draft House Hammersmith, sign-painted display graphics

Draft House Hammersmith, sign-painted display graphics

Mosaic type, Draft House Seething

Draft House Tower Bridge

Draft House Camden, the lettering at the top of the building says HOP MUSIC

Draft House Camden, Neon type animates between HOP, BOP and POP

Draft House Hammersmith, which has hand painted lettering

The Draft House is a small group of Public Houses which aims to do for beer what our culture has done for food and wine over the past twenty years. Namely, we take its provenance, cellaring and serving seriously. We celebrate choice and quality with an extra-ordinary range of strange and wonderful brews. — Draft House

Elephant Black is used in a bold, witty and eclectic way throughout, most notably as slogans in interior and exterior signage where it is vinyl, handpainted or rendered in neon. A different typographic approach is applied to each pub, both inside and out.

Graphic design developed by Studio Frith, probably implemented in-house. Interiors by Relic, see more here. Draft House has now been acquired by Brewdog, who are undertaking refits, more in keeping with the Brewdog house style. Elephant is used for Brewdog’s Brewgooder brand, see more here.

For more Elephant used externally for Draft House see here.

Draft House Hammersmith, with hand painted lettering

Draft House Chancery, with individual letters fixed to the exterior brickwork

Draft House Chancery

Draft House Seething Lane

Draft House Seething Lane

Draft House Old Street

Draft House Old Street, Neon type animates between HOP and BOP

Draft House Milton Keynes, with interior graphics making use of the large windows to act as exterior signage

Draft House Milton Keynes

Draft House Paddington

Draft House Paddington, with custom stretched Elephant type

Draft House Tower Bridge

Draft House Tower Bridge, with changeable vinyl lettering

Draft House Westbridge

Draft House Westbridge