Sunnfjord Miljøverk (Sunnfjord Environmental Agency) is a municipally owned waste management company serving Sunnfjord, Fjaler, Hyllestad, and Askvoll in Norway. Responsible for around 29,000 residents, it collects and transports waste to a main facility at Einestølen (Hesjedalen), where materials are sorted and prepared for reuse, recycling, or safe disposal. Several recycling stations and an administrative office in Førde support efficient service throughout the region.

The recent visual identity for Sunnfjord Miljøverk, designed by Feed design studio in Oslo, underscores the company’s mission to promote environmental responsibility and community well-being. The design employs a thoughtful pairing of typefaces: Youth from AllCaps and Store Norske Skandia from Skriftkompani. Youth brings a fresh, contemporary energy to the brand, signalling optimism and forward-thinking ideals, while Store Norske Skandia provides clarity, approachability, and a sense of trustworthiness. Notably, Skandia was designed by Arve Båtevik, whose name is derived from Båtevika, located in the area where Sunnfjord Miljøverk operates and serves the local community through its waste management services. This typographic connection adds a layer of regional identity to the visual system.

Guillon and Vells Mono in use for the Greystone exhibition held at the Canadian Centre for Architecture from October 2017 to March 2018:

The greystone buildings standing in Montreal today are essential tools for understanding the city. A deep study of their material history from the late seventeenth century to the early twentieth century demonstrates how geology, topography, politics, ethnicity, and culture, as well as changes in economy and technology, have shaped the city through the centuries. Conceived as a photographic mission conducted by Phyllis Lambert and Richard Pare through Montréal neighbourhoods in 1973 and 1974, the photographic series of greystone reveals the relationship between city growth, building type, and individuals.

Rejected poster proposals for a few gigs in Montréal

Ad campaign in collaboration with music label Bonsound and Frenglish speaking rap band Dead Obies to promote the last stop of their 2017 tour. The idea is raw and simple: plaster quotes from their songs explicitly referencing some neighborhoods and streets at said locations.

Formerly used on Montreal streets signs and historically tied to the tensions between French and English in the city, Hochelaga was an obvious choice to typeset and bring these lyrics back into the streets.

Concept: Dead Obies & Bonsound
Graphic Design: Feed

For this year's series of concerts, the Laval Symphonic Orchestra identity boldly plays with typographic and contemporary visuals composed in More Gothic and Guillon.

On the menu: movement, strength and intensity. Now let the fat lady sing!

Quartz Co. is a hard working local winter apparel manufacturer with a spirited and ambitious new direction. They offer tough yet elegant coats designed to last through many of our cold, cold winters. Classic and quality designs that will bear with you from city to nature. That’s the Northern Spirit.

Feed has reshaped the whole brand with a new logo, new typefaces (say hello to Vells Mono), new crisp colors, product details, catalogues, photo direction and much more.

Air Inuit is a local airline based in Canada, which operates passenger, charter, cargo, and emergency air transport services in Nunavik and Nunavut, Northern Québec.

For its rebranding, Montréal-based studio FEED teamed with brand consultant Marc-André Chaput to develop a complete brand identity program including an all-new logotype, color palette and livery design, cabin interiors, in-flight passenger material, corporate signage, uniforms, website and advertising applications.

They asked illustrator Stéphane Poirier to create a pattern with orange-and-white flying geese, inspired by traditional Inuit art and reflecting the Inuit peoples’ love and respect for nature and abundant wildlife.

In addition to a new logo and livery design, FEED also commissioned type designer Jean-Baptiste Levée to design an exclusive typeface for the airline. Created under FEED’s artistic guidance, Boreal is a crisp and congenial sans serif. Boreal isn’t only the new logo font, but also serves branded text on everything from tiny disclaimers and complex route maps to in-flight magazine headlines. Boreal also supports the too rarely seen Inuktitut script, giving the traditional written language a fresh, contemporary feel that steers clear of clichés.

The Wigrum typeface was born in 2011, while Feed was working with Daniel Canty on the design of his novel, Wigrum. Sebastian Wigrum, a mysterious collector of everyday objects, vanishes from his London flat during the Blitz. He exists on the uncertain boundary between fiction and reality, between past, present and future, from West to East of a re-imagined Europe… The font that bears his name is imbued with a sensitive geometry inspired by the sans serifs of the 1930s and their future brethren, while allowing itself flagrant eccentricities.

Rebranding of the multidisciplinary design agency GSM Project. A brand built on a changing color palette and Guillon, a custom typeface from the FEEDTYPE foundry inspired by montreality and the Swiss international style.

Guillon is named in honour of designer Jacques Guillon. After designing the Cord Chair (1953), Mr. Guillon lent his initial to GSM Project, the multidisciplinary design agency he started with Morley Smith and Laurent Marquart. Right from the beginning, GSM has breathed a modernist, international life into Montreality, with notable contributions to Expo 67, the design of the Montreal Metro, and the furnishings of the head office of Alcan aluminium corporation.

Complete design of A Book About — What’s More To Life Than Books, including the development of a custom typeface, More Gothic, and the visual identity used to promote the launch held simultaneously in Portland OR, Toronto, Montreal and Paris. The publication presents the result of the workshop There’s more to life than books, but not much more, curated by Benjamin Thorel (castillo/corrales, Paris) and held in Toronto between May 9 and 11, 2013.

More Gothic was initially drawn by Feed for this project and is now available to download for free (wow) on Feedtype.ca