Identity, packaging, animation and art direction for 2Dads, a new brewery based in Victoria, British Columbia. Designed by Josh Geoghegan Deo and completed at Pentagram with creative direction from Domenic Lippa.

The big, stacked capitals on the label are set in Standard from Benoit Bodhuin. News Gothic Condensed is used for information.

Pentagram:

Domenic Lippa and Jeremy Kunze have designed the inaugural issue of YES & NO, a quarterly magazine covering arts, culture, science, technology and progress. Named “The Prototype Issue”, the publication features in-depth interviews with Sam Taylor-Johnson and Vitalie Taittinger, a centrefold spread by Tom Burr and recipes from Michel Roux Jr.

YES & NO represents a defiant movement against the certainties that increasingly divide us. It speaks to a constituency dismayed by the stark choices that have defined the political landscape in the last year. It is for people who believe in a more fluid, creative approach; for people who see value in exploring life from all sides and who embrace a multiple range of solutions.

From Domenic Lippa and Pentagram:

“… The theme for this year was an obvious decision considering it is the Festival’s tenth year. As with previous years we collectively agreed on a strong and bold execution of the theme by just concentrating on different ways of saying 10 – whether by using the numerals, symbol or the word itself”

To reinforce the message that this marks a decade of success, Lippa and his team chose a strong typeface, Poplar, translating it into London Design Festival’s iconic red and white.