The Rest Is Up to You is an exhibition, installation, and performance space at State Library Victoria exploring the past, present, and future of Fringe, Melbourne’s longest-running multi-arts festival. The exhibition design (together with Kate Rhodes and Kate Davis), as well as the branding and the campaign, was developed by U-P, extensively employing a customized variable font version of Oldschool Grotesk.

In addition to animated typographic visuals, signage, and the multi-layered campaign, individual font styles were also used for the accompanying 500-page publication, a book about the past, present, and future of Melbourne Fringe.

More images, animations, and information can be found here in U-P’s excellent documentation of the project.

Monster Kitchen and Bar is located at Hotel Hotel in Canberra. The 200 seat restaurant meanders through the hotel lobby and ground floor, and is preoccupied with local and seasonal produce prepared for sharing.

U-P designed the identity for Monster applying it to menus, signage and other ephemera. As part of the identity, U-P designed and developed the Monster Kitchen website. U-P uses ZIGZAG designed by Benoît Bodhuin and Courier for the identity.

Poster and website designed by U-P for the Molonglo symposium and public lectures program titled Landscape as Protagonist:

The day-long, by-invitation symposium and three public lectures is organized by Molonglo as part of Melbourne Design Week, an initiative of the Victorian Government in collaboration with the NGV.

A program that attempts to challenge our own and the development industry’s perspectives on plants and landscapes in the built realm; where generally speaking, they are viewed as aesthetic objects used to beautify.

Landscape as Protagonist takes place on the traditional lands of the people of the Kulin nation. We acknowledge that sovereignty was never ceded and pay our respects to elders past, present and emerging, and extend this respect to all indigenous australians.

Droulers is used throughout.

U-P worked on the branding of Dairy Road’s Make Good Neighbourhood exhibition, event series and survey using Suisse Int'l, from Swiss Typefaces.

U-P designed the brand identity for Dairy Road.

Dairy Road is a neighbourhood slowly developing in Canberra’s East Lake. It is currently made up of seven main warehouses, some office buildings and vehicle yards […]

Given that the site will experience significant changes through its 15-year development the objective was not to impose a fixed outcome, or overpowering voice, on the current iteration.
They developed a system that is intended to be built-up over time. The identity is a framework populated with placeholder content and images. The placeholders can be rotated and layered over as the site changes and develops. The placeholder spaces allow room for current and future tenants to input into the identity as they are invited to fill these spaces with their own materials. In this way, the identity is an experiment in the letting-go of authorship to adopt a participatory design approach.
The graphic language takes its visual cues from a masterplan – it’s a graphic abstraction of forms and components being organised to make something cohesive

Suisse Int’l is part of the Suisse collection available from Swiss Typefaces.