Superestudio rebranded kids channel POP with Catalpa, a heavyweight headliner.

POP is the UK’s leading kids commercial channel, bringing big shows and cool energetic awesomeness to girls and boys aged six to ten. Buenos Aires-based design agency Superestudio has refreshed the brand, using bold graphics, bright colors and lots of familiar faces.

Nickelodeon AKA Nick rebranded in 2017 with the help of Argentinian design studio Superestudio. The rebrand utilizes René Bieder’s Galano Grotesque. Their case study describes it as a “Confident, no frills, modern sans-serif with some attitude”.

Built around the concept of “Kids First,” we developed the rebrand showcasing a diverse array of school-age children interacting with the world and characters of Nickelodeon in a playful and surreal mix of live-action and graphics. The project consisted of more than 250 deliverables, including bumpers, IDs, promo toolkits and graphic developments for social media and off-air use for the US channel, with updated elements for the international channels to follow. — Superestudio

You know, that one show about a blue bird and his friends that got buried under all the territory SpongeBob and the Louds have taken for themselves.

US website