Darden Studio’s Omnes Black is the titling font for Nick Jr.

Nick Jr. is Nickelodeon’s preschool programming block and also the name of a dedicated pay TV channel. It’s best known for shows like PAW Patrol, Dora, Peppa Pig, Dinosaurs in Space, Blaze & The Monster Machines, and Baby Shark’s Big Show.

On the Nick Jr. website, kids can watch full episodes and videos, play games, and interact with their favorite characters. Omnes Black – the boldest weight of the family – is here used for headlines, alongside text in Neue Plak.

The heavyweight with the selectively rounded corners also features on title cards in the video clips themselves, as well as for the names of the Wheel of Games podcast and the Party Adventure video game, among other formats.

Omnes is typically used in all caps, with smaller text in several weights from Neue Plak.

Omnes Black is also used for title cards of video clips.

Omnes Black in all-lowercase letters for Nick Jr. Games

Wheel of Games is a podcast format launched in 2024. The identifier uses Omnes Black with distorted letterforms.

Omnes Black with dancing letters, contour and highlight effect, on the packaging for Nick Jr. Party Adventure, a video game released in 2024.

My Life as a Teenage Robot is an animated science fiction superhero comedy television series created by Rob Renzetti for Nickelodeon. It ran from 2003 to 2009, with reruns running until 2016. The logo uses ITC Anna with modifications. ITC Anna is also the main typeface used for the title cards.

Nickelodeon AKA Nick rebranded in 2017 with the help of Argentinian design studio Superestudio. The rebrand utilizes René Bieder’s Galano Grotesque. Their case study describes it as a “Confident, no frills, modern sans-serif with some attitude”.

Built around the concept of “Kids First,” we developed the rebrand showcasing a diverse array of school-age children interacting with the world and characters of Nickelodeon in a playful and surreal mix of live-action and graphics. The project consisted of more than 250 deliverables, including bumpers, IDs, promo toolkits and graphic developments for social media and off-air use for the US channel, with updated elements for the international channels to follow. — Superestudio

You know, that one show about a blue bird and his friends that got buried under all the territory SpongeBob and the Louds have taken for themselves.

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