Founded by Ed
Rondthaler. “One of the earliest and most successful type
houses to utilize photo technology in … typography and lettering.
PLINC [Photo-Lettering, Inc.] … was a mainstay of the advertising
and design industry in New York City from 1936 to 1997. ” —
House Industries, who purchased the assets
in 2003. Produced many of ITC’s predigital
fonts.
In 2011, House Industries relaunched Photo-Lettering as a web
service that emulated the original experience of ordering one-off
settings of display type for the digital age, initially with a
selection of
40 digitized typefaces, some with special features like
alternates and layers for chromatic settings. The final product was
a downloadable More…
Founded by Ed Rondthaler. “One of the earliest and most successful type houses to utilize photo technology in … typography and lettering. PLINC [Photo-Lettering, Inc.] … was a mainstay of the advertising and design industry in New York City from 1936 to 1997. ” — House Industries, who purchased the assets in 2003. Produced many of ITC’s predigital fonts.
In 2011, House Industries relaunched Photo-Lettering as a web service that emulated the original experience of ordering one-off settings of display type for the digital age, initially with a selection of 40 digitized typefaces, some with special features like alternates and layers for chromatic settings. The final product was a downloadable vector-based file. By 2021, the style count had about doubled in size, and also included new designs that didn’t originate with the original PLINC. After the web service was discontinued around 2022, some of the digitized typefaces were made available for standard licensing from House Industries.
