LeVivre, which means "the act of living" in French, is an invitation to deepen our relationship with our daily life, time, and the world we live in. By combining knowledge and carefully selected ingredients, the brand develops exclusive scents very carefully, using formulas made out with top-quality sustainable essential oils.

The visual identity was designed to emphasize the natural aspect of the product composition and occupy a niche brand territory, where classic and contemporary meet in balance.

The brand was launched with an initial line of four candles that evoke different sensations, such as relaxation, mental clarity, and energy elevation. Polar was involved from the beginning of the product design process, starting with the naming and verbal communication that differentiated each candle. The packaging, which was designed to be gift-worthy and reusable after consumption, shows compositions with silhouettes that represent the ingredients used in each scent. Finally, the direction of the launch photoshoot followed the same proposal to evoke sensations, where the images of the products and ingredients reflect the delicacy and sophistication of the life that LeVivre wants to inspire.

Based in Geneva, Le Fesses-tival (“the f-ass-tival”) offers, defends and promotes a positive, inclusive and non-binary vision of sexualities.

For the fifth anniversary of Le Fesses-tival in 2022, we imagined a colorful and vibrant identity. We used a fluid typeface, Wriggle by Vani Jain, and we played with the number 5 to create a dynamic background. The rest of the communication is set in Freizeit by Polytype.

The festival kicked off with a Fesses-market, followed by performances, films, concerts, discussions, and workshops.

To celebrate its fifth year, Le Fesses-tival organized a Fesses aux trésors (”treasure h-ass”) in the city of Geneva: participants had to find five stickers from various locations associated with the Fesses-tival and paste them on the poster.

The poster was designed as a leaflet that provided game rules and sticker collection spaces on the back

Birder’s Journal and Forager’s Log notebooks by West Virginia design studio Big Fog. This pair of complementary notebooks was made to help document your findings on outdoor adventures. Each notebook is Riso printed and spiral bound with a glow in the dark coil.

The Birder’s Journal cover is set in Big Fog’s own Discotack (available from Blaze Type), while the Forager’s Log makes use of the bolder side of Undercase Type’s Fraunces. Both notebooks feature Spoof Light for the smaller typesetting on the cover and interior pages.

The London-based design studio Oat is using Roquefort as their branding typeface. It’s used both in the logo and in headings and body text on their website.

Oat is a London-based multi-disciplinary design studio founded by Owen and Tori Phillips-Walmsley. Past clients range from fashion and lifestyle brands, to arts and cultural establishments.

Advent Zagreb is a traditional holiday event that takes place during Advent and Christmas in several places in the centre of Zagreb with a rich cultural and entertainment program. It starts at the end of November and lasts until the beginning of January.

Voted the best Christmas market in Europe for several years, it continues to offer Christmas food and drinks such as mulled wine and “fritule”, traditional Croatian products, activities and concerts, creating a festive atmosphere throughout the city.

This year's events visual identity has been created by design studio đkć, using Purple Haze from Font Spectrum as the main tyeface, and as an inspiration for the overall identity. The idea behind the design was to convey the feeling of joy and abundance one has during the Christmas time. Purple Haze was the perfect fit, creating this kind of “oversaturated” feeling itself. The moiré effect that happens inside its letters was elaborated into a system of patterns and symbols that have been used in the print campaign, on the website and even in animations, allowing to slowly “wrap” the whole city, right in time for Christmas. Next to this variable font, the designers use Gela from Polytype.

đkć is a design studio based in Zagreb, Croatia, specialised in creating thoughtful and innovative visual identities, books and exhibitions for a broad range of clients in the cultural field.

Big Advent Zagreb letters in front of Restorant Klub Književnika in Zagreb

Flag for Advent Zagreb using the inner moiré of Purple Haze as background pattern

Poster wall including four custom made symbols created by đkć design studio

The Christmas tree in the background is decorated with ribbons that use the hazy pattern.

Event poster combining Gela with Purple Haze

Big extruded letters based on Purple Haze on Ban Jelačić Square in Zagreb, Croatia

Advertising with custom Star of Bethlehem

The Covid-19 crisis, climate change, the rise of China, the return of America with Biden... Every day, the news of the world proves to us that what happens outside our borders is not foreign to us. But how can we find our way through this flow of information without feeling disarmed?

Conceived as a family reference, this book, published by Eyrolles and entirely designed and illustrated by us, is an educational and entertaining introduction to geopolitics and international relations. Enriched with evocative illustrations, archive photos and detailed maps, it offers an entertaining and original approach to current events.

Based on a dynamic layout, each chapter is well structured and will allow you to inform yourself according to your level of knowledge and curiosity: a quick overview will allow you to get to the essentials, zooms will help you to integrate the key notions and in-depth discussions will invite you to go further.

As for the typefaces used, we have Knockout (Jonathan Hoefler, Hoefler & Co.) for headlines, Roquefort (Lewis MacDonald, Polytype) for focus, Piazzolla (Juan Pablo del Peral, Huerta Tipográfica) for body copy and Chromatica (also by Lewis MacDonald, Polytype) to accompany the detailed maps.

Table of contents.

Captions, set in Roquefort.

Map details and description with a combination of Chromatica and Roquefort.

Knockout HTF69 Full Lite in use on a chapter opening.

Steady Rise Bread Co. is the home bakery of Big Fog illustrator/designer Valerie Burgess.

The logo, designed by Big Fog, features Hoodzpah's left-leaning retro script Beverly Drive by Amy Wood in the primary wordmark. The packaging and brand elements are set in Room 205 from Beasts of England and Polytype’s semi-monospaced Hellenic Typewriter. A little bit of New Forest, also from Beasts of England, is visible in the “HAND MIXED/FRESH BAKED” graphics on stickers and business cards. The SR monogram is a slightly customized Room 205.

Website for Big Fog, a design and branding studio in West Virginia. Big Fog's internal branding features the funky Display Bold Cilati face of OHno's Swear for headlines, paired with Polytype's “slightly irreverent” geometric sans, Spoof for body copy.

The Big Fog logo is custom lettering, animated on the homepage and menu by combining scanned Riso-printed frames.

Miro is a software for mind maps, brainstorming, and project planning. It is a “collaborative online whiteboard platform designed for remote and distributed teams.” The website uses the same typeface as the software itself, Formular for text and Spoof for headings.

The identity was developed by the Miro team in San Francisco, Perm and Amsterdam in collaboration with Dutch studio Vruchtvlees.

Miro’s standard filled template for a mind map. See how the look of the UI can vary depending on the contents in the Miroverse, Miro’s database of templates.

Roquefort in use for the visual identity of the Paris-based Beats Across Borders Association, which organizes cultural events in support of refugees.

From Dunod publishers (translated from French):

We've all been amazed one day by the amazing diversity of the plant world. But every plant has a story. Katia Astafieff, a traveler passionated by plants, tells us ten incredible adventures of plants from elsewhere, such as tobacco, kiwi, rhubarb and the strange rafflesia. Ten plants, but also ten explorers on expeditions to the ends of the World risking their lives, researchers of green gold, Indiana Jones of botany. Let yourself be guided in the footsteps of the British spy Robert Fortune, disguised as a mandarin to steal the secret of tea from the Chinese, or the eccentric Joseph Rock who brought to the West some seeds of a delicate peony hitherto unknown.

Atelier AAAAA designed the cover and interior of this book. Main titles are set with an outlined Stratos. Body text is set in Calenda Plus while paratext and chapter openings use Hellenic Typewriter.