Interior spread.

At the end of 2016, Concho Resources approached Squires & Company to design their next annual report. The project goals were to create a solution that was metaphorical, communicated their strength during the industry’s downturn, and maintained the tone of a relatively small independent company. True Grit was inspired by the idea that Concho’s success is due to their determination to stick to their strategy, regardless of the obstacles in their path. The metaphor of a lone cowboy visualized their independence and ability to forge ahead, while resonating with their west Texas headquarters.

Cover.

Interior spread (detail).

Interior spread—2-color offset.

Interior spread (detail).

Interior spread (detail).