Branding/Identity

Apple logo (1977) & Steve Jobs business card (1979)c. 1977

• Rob Janoff
• Regis McKenna

Contributed by Stephen Coles

Ramones presidential seal logo1977

• Arturo Vega

Contributed by Nick Sherman

VHS Logo1976

Contributed by Stephen Coles

Charlie’s Angels (1976–81) Main Titles1976

Contributed by Stephen Coles

Star Wars logo, prerelease version1976

• Joe Johnston

Contributed by Stephen Coles

7 Up branding (1976–79)1976

• Thomas Miller
• Morton Goldsholl Associates

Contributed by Stephen Coles

Reebok logos, 1970s–20021976

• unknown

Contributed by Stephen Coles

Albertsons logo and signsc. 1976

• Landor Associates

Contributed by Stephen Coles

AMC Barcelona badges1976

Contributed by Stephen Coles

Picture Magazine (1976–81)c. 1976

• David Boss

Contributed by Stephen Coles

ABBA logo and album/single fonts (1976–1982)1976

• Rune Soderqvist

Contributed by Alex Bury

Pfeiffer logoc. 1976

• Vorarlberger Grafik
• Othmar Motter

Contributed by Florian Hardwig

The Stranglers band logo and early record sleevesc. 1976

• Kevin Sparrow

Contributed by Florian Hardwig

Здраве Общество Време [Health, Society, Time] tv graphic1976

• Nikola Nikolov

Contributed by Stephen Coles

Thalassa (1976) TV magazine logo1976

• Gérard Marinelli

Contributed by Pauline Nuñez

The Jeffersons (1975)1975

• unknown

Contributed by Daniel Swan

Dunkin’ Donuts logo1975

• Lucia DeRespinis
• Sandgren & Murtha

Contributed by Nick Sherman

Microsoft logo and Bill Gates’ business card, 19751975

Contributed by Stephen Coles

Sintex Industries Limited logo1975

• unknown

Contributed by Stephen Coles

Joseph Magnin clothing labelc. 1975

Contributed by Stephen Coles

Bananicac. 1975

Contributed by Dav

Surinam Airwaysc. 1975

• unknown

Contributed by Florian Hardwig

VGC Photo Typositor 3000/3100 and 3200 logosc. 1975

• VGC

Contributed by Florian Hardwig

John Smith logoc. 1975

• unknown

Contributed by Florian Hardwig

Victor “His Master’s Voice” logo (Japan)1975

• Vorarlberger Grafik
• Othmar Motter

Contributed by Florian Hardwig

Music Man identity (1970s)c. 1975

Contributed by Garrison Martin

Colchões Ortobom logoc. 1975

• Ortobom

Contributed by Thiago

Rack-o card game (1975)c. 1975

Contributed by Garrison Martin

Tonio’s logoc. 1975

• Saul Bass

Contributed by Stephen Coles

Thonet product catalog1974

Contributed by Indra Kupferschmid

LDS Church Logo, 1974–19951974

• Randall Smith

Contributed by Stephen Coles

Wonderbra (1970s–present)1974

• Vance Jonson

Contributed by Stephen Coles

Canton Elektronik logo1974

• Christof Gassner

Contributed by Stephen Coles

ERCO Lighting logo1974

• Otl Aicher

Contributed by Stephen Coles

Austin City Limits Logo/Identity1974

• unknown

Contributed by Garrison Martin

Groove Merchant logo and record labeling1974

• unknown

Contributed by Stephen Coles

JG Furniture brochuresc. 1974

• Massimo Vignelli
• Leila Vignelli
• Vignelli Associates

Contributed by Nick Sherman

Betty Davis – They Say I’m Different album art, Just Sunshine Records logo1974

• Ron Levine
• Bill Levy

Contributed by Elise Carlton

Patagonia logo1973

Contributed by Stephen Coles

Marathon chocolate caramelc. 1973

Contributed by Garrison Martin

The Krystal Company, 1970s rebrandingc. 1973

• Chermayeff & Geismar

Contributed by Stephen Coles

Good Times custom vansc. 1973

• unknown

Contributed by Stephen Coles

Electro-Harmonix logoc. 1973

Contributed by Florian Hardwig

Sonido y Ritmo S.A. logoc. 1973

• unknown

Contributed by PampaType Team

Magnavox Odyssey game console, logo, packaging1972

• Magnavox

Contributed by Stephen Coles

BayWa logo (1972–)1972

• Otl Aicher

Contributed by Florian Hardwig

Analogy – Analogy album art1972

• Alberto Carzaniga

Contributed by Nick Sherman

Deep Purple – Made In Japan album artc. 1972

Contributed by Neil Priddey

Kansas City-Omaha Kings logos, pennant, program1972

• unknown

Contributed by Stephen Coles

Catimini logoc. 1972

• unknown

Contributed by Stephen Coles

Wattstax concert/album/film1972

Contributed by Nick Sherman

Harold Hughes 1972 campaign logo, button, sticker1972

• unknown

Contributed by Stephen Coles

Tiffany’s Attic logo, matchbook, mug1972

• John Quastler Associates
• Ron Boyd

Photo(s) by cardboardamerica@gmail.com Jordan Smith on Flickr.

Roxy Music drum logoc. 1972

• unknown

Contributed by Stephen Coles

Publix logo (1972)1972

• unknown

Contributed by Garrison Martin

PBS Logo (1971–84)1971

• Herb Lubalin
• Ernie Smith

Contributed by Stephen Coles

The Electric Company logoc. 1971

• unknown

Contributed by Florian Hardwig

Mattel Optigan logoc. 1971

Contributed by Matthew Rutledge

The Mary Tyler Moore Show titles1970

• unknown

Contributed by Daniel Swan