Isoletters comments:

I love variations. The letters on this sign are obviously modelled after the Charme and Slogan typefaces (1957/58) – but they are hardly identical with any of them. The lettering seen here is narrower, less angular and more upright. If you ask me, it has more charm than Charme.

Hoeboer & Malkowsky was a fur store in Hülsdonk, a neighborhood in Moers, west of Duisburg, Germany. Charme is a script typeface designed by Helmut Matheis and first cast by Ludwig & Mayer in 1957. The slightly bolder Slogan followed a year later. Compare the letterforms by the unknown sign painter to the original ones drawn by Matheis.