Lim Peh’s began as a hawker-inspired noodle shop in Canberra, with a homemade identity and fast-casual franchise ambitions. Chef Shaoyi, who grew up in 1990s Singapore, wanted to create something his son growing up in 2020s Canberra could connect with too. Lim Peh’s is about blending generations, cultures and memories into a shared, experience that is familiar but not nostalgic.

During briefing conversations, it always came back to one word: rebellion. Not rebellion for its own sake, but a welcoming, purposeful one. Lim Peh’s wanted to feel as familiar to a first-time visitor as it did to a lifelong hawker lover. The identity needed to flex to be comfortable in a tucked-away laneway and in Woden Westfield. It had to be multicultural, multilingual and full of attitude. Never ‘yeah, nah’. Always ‘yeah, lah.’

DT Strait Sans by Death of Typography brings the Singaporean-ish flavour to the brand across menus, staff uniforms, packaging and the logotype itself. Full of personality and plays well with other faces, even our hand-drawn custom type, Noodle Sans (not shown here). Lantinghei is used for Chinese text.

Daniel Boyd’s exhibition Rainbow Serpent (Version), curated by Liz Nowell, took place from 9 September to 16 December 2023 at the Institute of Modern Art, Meanjin/Brisbane. The eponymous exhibition catalogue was designed by Small Tasks, a collaborative graphic design practice operated by Andrew Darragh (Kamberri/Canberra) and Ricardo Felipe (Eora/Sydney). It was set in HAL Timezone and Timezone Mono, both published by HAL Typefaces. A digital version (PDF) of the catalogue is available via the Institute of Modern Art’s website.

Monster Kitchen and Bar is located at Hotel Hotel in Canberra. The 200 seat restaurant meanders through the hotel lobby and ground floor, and is preoccupied with local and seasonal produce prepared for sharing.

U-P designed the identity for Monster applying it to menus, signage and other ephemera. As part of the identity, U-P designed and developed the Monster Kitchen website. U-P uses ZIGZAG designed by Benoît Bodhuin and Courier for the identity.

U-P worked on the branding of Dairy Road’s Make Good Neighbourhood exhibition, event series and survey using Suisse Int'l, from Swiss Typefaces.

U-P designed the brand identity for Dairy Road.

Dairy Road is a neighbourhood slowly developing in Canberra’s East Lake. It is currently made up of seven main warehouses, some office buildings and vehicle yards […]

Given that the site will experience significant changes through its 15-year development the objective was not to impose a fixed outcome, or overpowering voice, on the current iteration.
They developed a system that is intended to be built-up over time. The identity is a framework populated with placeholder content and images. The placeholders can be rotated and layered over as the site changes and develops. The placeholder spaces allow room for current and future tenants to input into the identity as they are invited to fill these spaces with their own materials. In this way, the identity is an experiment in the letting-go of authorship to adopt a participatory design approach.
The graphic language takes its visual cues from a masterplan – it’s a graphic abstraction of forms and components being organised to make something cohesive

Suisse Int’l is part of the Suisse collection available from Swiss Typefaces.

Notice at Ricardo’s Cafe, Canberra, featuring three freebies: Mexcellent 3D, Coffee Tin (see Clarendon Ornamented), and Tejaratchi (see Octagon Gothic Condensed Shaded), stretched.