Gianfranco Pontillo Design saw F37 Foundry’s Bergman as the perfect typeface for the elegant wine label design for Belle Emilie, a new wine from the Cellier des Chartreux winery in Pujaut in southern France.

With its tapered stems and geometric thick/thin lines, F37 Bergman is just the job for luxury branding, and this is evident in the work from Pontillo. It is paired with Morgane Vantorre’s Arthemys. The Chartreux logo appears to use Gotham by Tobias Frere-Jones.

The French doudou means “one’s favorite blanket” or “teddy bear”, while doux is “sweet”. MIP stands for “Made in Provence”. “Le Doudou de MiP” hence is your favorite sweet dessert wine made in Provence. Et voilà…

The fonts in use are Mostra Nuova Heavy (Mark Simonson Studio) with filled-in counters and a customized round dot, and Neutraface (House Industries).