Knorr is a German food and beverage brand owned by the English-Dutch company Unilever since 2000, when Unilever acquired Best Foods, except in Japan where it is made under license by Ajinomoto. It produces dehydrated soup mixes and condiments.

Purely typographic packaging for Boxed Water Is Better.

The Flour Pot Bakery is a fresh wholesale bakery for coffee shops and restaurants with it's own bakery shop in Brighton. Web design and development agency Neptik designed the bright corresponding website using Eagle in caps for headlines, section headings and navigation, Cabin for continuous text and Georgia in italic for quotations.

The visual identity of the Hospoda restaurant in New York uses ornaments based on wall drawings created by contemporary Czech artist Jakub Matuška. The font in use is Vafle Condensed.

Gift packaging design for a fictional organic fruit cooperative

It’s Okay We’re All Friends Here was an event at the Design Museum in London, designed by The Beautiful Meme. GT Walsheim lent its friendly face to this experiment about offering food and drinks in return for answers to personal questions. The answers were then both projected as well as illustrated on the walls. Make sure to also check out the project on its dedicated website.

Exo’s mission is to normalize the consumption of insects. Insects are a far more sustainable food source than poultry, fish or meat and have just as much nutritional value. For their first product Exo has created a delicious protein bar from cricket flour.

Building a brand that encourages Western cultures to challenge the taboo of eating insects is no easy task. Exo's identity and packaging were designed to showcase the brand’s natural curiosity, universal appeal and visionary mission.

Te & Kaffi singlehandedly brought quality tea and coffee to the Icelanders, through their packaged products and through the ten coffeehouses on the saga island. Telefon – a geometric sans serif inspired by the interbellum types found scattered all over Scandinavia, in street signs, posters, machine labels, shops, etcetera – is used for packaging and branding. There is a subtle, but distinct Nordic flavour to it, making it suitable for an Icelandic brand.

Many designers use Telefon in all caps settings, and Te & Kaffi makes full use of the quirkiness of its uppercase shapes. It is also a good fit for Te & Kaffi’s product descriptions: its somewhat loose spacing, not so stark geometry and subtle softness to all corners makes it less harsh on the eyes than what is typical for a geometric face.

The Icelandic alphabet alphabet contains two letters inherited from Old Norse, the runic thorn (Þþ) and the mediæval eth (Ðð). While these glyphs are supported by all newer quality fonts, they are not necessarily done right. The lowercase eth is a glyph that is particularly difficult to draw. Monokrom takes less-often-used glyphs and well-researched language support very seriously, and this shows when the Norwegian foundry’s typefaces are used for small languages with unusual alphabets.

The logo for Whole Foods Market has used Brighton since around 1984. The slightly quirky, soft serif is is not far afield from the logo of Safer Way, one of the two original stores that merged in 1980 to create Whole Foods. This warm style of type, with rounded edges and unusual letterforms vaguely reminiscent of Art Nouveau shapes, is often used to evoke stuff made from the earth, or by hand, rather than machines. It is a genre well-represented in the Letraset and ITC releases of the 1970s and early ’80s, with designs such Bramley, Edwardian, and ITC Souvenir.

Some instances of the Whole Foods logo have an unfortunate stretching of Brighton for “MARKET” in an unnecessary attempt to make the small word fit the general width of the main mark. The logo that appears in their financial result and annual reports does not have this aberration.

FF Scala Sans is used as a secondary typeface on various logos and other company materials.

2012 Annual Report

David Matthis and John Mackey for Houston's Shepherd opening, 1984.

Whole Foods Market in Oklahoma City

Whole Foods Market in Rockville, Md.

Whole Foods Market in Jacksonville, Fla.

Munchery is a dinner delivery service operating out of San Francisco. Prepared by professional chefs daily, they feature a constantly changing menu that is bolstered by the use of Antenna for headlines.

“MADE Quarterly is a publication that documents the workings of the modern maker, including but not limited to industrial design, architecture, fashion, interior design, photography and the culinary world.”

Gourdough’s has a donut truck and pub in Austin, Texas. Branding design by Cody Haltom.

The first tea series from Andrews & Dunham. No longer available.

Salomon.com

Much like Bree does for Camera+, Titling Gothic plays a major role in the look and feel of the up-and-coming recommendations app Stamped.