Grand Slang (Nikolas Type) in use for the skin care brand Amatus. To distinguish the logo, an AT ligature is being used, merging Grand Slang’s Italic A and the T from the typeface’s B-Side style. In the full branding, Grand Slang is accompanied by Gotham (Hoefler and Co.)

Amatus is offering a simple, palpable solution for all skin types, coming in the form of two refined ranges. Their products are available online and in selected stores around the globe.

Duro is a skincare brand offering vegan and cruelty free products for modern men.

Studio Julie de Vrieze created a minimalistic, yet expressive and elegant identity using Cosi Azure from Nikolas Type, paired with Space Mono from Colophon.

Beaut is a creation of products and people dedicated to the pursuit of wellbeing. In an exploding category of at-home skincare products, at a time when beauty ritual and self-nurture has climbed in priority, along came Beaut. An all-female founded, African-born range of four potent face serums.

The brand identity was developed by Parsons Branding, and the web design is by Digital Butter. Creative Director Craig Parsons comments on the type choices:

Reckless Neue (Displaay) was selected as the primary typeface, because one of the main strategic insights around the brand was coming up with the emotive serum variant names – so pairing these personable / fun names like ‘Wrinkle Shrinkle’ or ‘Face Juice’ with a really renaissance style serif typeface, created a real ‘graphic tension’. Reckless Neue is paired with Founders Grotesk (Klim) for all smaller text.

The brand mark itself actually came before the wordmark, so the hunt for a geometric, modular typeface to work well with the brand mark began. We landed on Kobe (VJ-Type) for its fun curves and characterful glyphs which we found apt when considering the brands unique purpose and approach to skincare.

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Libby Connolly –

is an independent brand designer and art director crafting thoughtful identities & branded content for conscious brands that push boundaries.

Whether it’s brand ideation and development, web layout and functionality, or a conceptual digital experience, true harmony is achieved in my daily practice with equal parts experimentation and strategic thinking. I seek to work with like-minded people: endlessly passionate about what they do.

The studio's website is mainly constructed with a duo of typefaces, Apoc (Blaze Type) for the headings and sections, and Space Grotesk (Florian Karsten) for the text and descriptions. Next to this duo, we find an extended version of FB Titling Gothic (Type Network) for the menu and occasional presence of Ogg Italic (Sharp Type) for emphasis.

Doing your personal identity is hard. Challenging yourself to show what represents you the most and more importantly, being the judge of it.

At first, I thought I had no boundaries and wanted to do everything, but at the same time you have to limit yourself on taking the right path, and not all paths. Once I decided what I wanted to create, it mostly became about expressing myself as a designer in a simple and clean way.

Dominique is set in Ogg Display, with a single italic letter for the m. The accompanying sans serif is TWK Lausanne.

This is a series of visual communication pieces and my photography collection integrated into a personal brand. See more on Behance.