Love, Paati (“Love, Grandma” in Tamil) by Nethra Gomatheswaran unveils more than 140 ancient beauty and wellness rituals that have predominantly been passed down by word of mouth in South India and are sparsely documented. These rituals use over hundred ingredients ranging from familiar flowers, fruit, and spices to rarer ingredients like saffron, powdered pearls, and gold ash.

Through this book, delve into the heart of Indian beauty by exploring a range of infused hair oils, body scrubs, nourishing cleansers, revitalising masks, aromatic teas and quick bites to glow up from within.

Designed by Actual Friends and co-art directed by author Nethra Gomatheswaran, the book is using Grand Slang by Nikolas Type for its pithily and beautifully warm-vibed cover, paired with the DM Sans workhorse by Colophon. Inside the book, the font pairing is completed by Kometa’s Victor Serif

Hercule Studio is a French premium brand dedicated to original designer sporting goods. Driven by a shared passion for well-being and design, they set out to revolutionize the sports world by prioritizing emotion and aesthetics over mere functionality. Their “Exercise Beautifully” philosophy combines design, creativity, and expert craftsmanship, ensuring each product re-enchants the workout experience.

The identity uses an H composed in the BBWB (Boogie Brut Wild) typeface and a wordmark in ABC Ginto Nord. Grand Slang is used for headlines and Ginto Nord for body copy. Based on the myth of the twelve Labors of Hercules, we imagined eleven variations of the H emblem, symbolizing different areas of expression and research for the brand: creativity, aestheticism, timelessness, know-how, sensoriality, durability, desirability, design, well-being, energy, rigor and collective spirit. They are used to design patterns for the textile design of the mattresses.

Grand Slang Italic is paired with Söhne and Söhne Breit for the website of San Francisco-based immi:

immi reinvents the delicious Asian American foods we love with added nutrition. We’ve started by enriching the comforting, umami rich, and nostalgic bowl of instant ramen. Our single goal: capture that same oh so satisfying ramen feeling with a makeover of better ingredients and crafted flavors for a more nutritious, and equally delicious bowl.

Created by by Pritika Swarup, Prakti fuses the cultural richness, rituals, and spirituality of India with the contemporary energy and technologies of the West to create a first-of-its-kind hybrid beauty brand.

The products reimagine traditional ingredients from Indian remedies and the Ayurvedic pharmacopeia, harnessing their power through technological innovation to enhance the sensory experience of every product.

Prakti uses Grand Slang by Nikolas Type for the logo, paired with Jonny Pinhorn’s geometric sans Poppins for all other usages across all media.