Telka from Ultra Kuhl and Lyon from Commercial Type are used in the branding of Front Row Group, a global agency network specialized in brand growth and digital commerce. The bold, extended forms of Telka give the identity a confident, expressive voice, matching the agency’s positioning at the intersection of culture, creativity, and technology.

Zorg van de Zaak is one of the Netherland’s largest occupational health services. The rebranding of the identity has been done by Dutch studio Revolte. They chose Moulin and Control by Commercial Type as the typefaces.

From the studio’s website:

Revolte was tasked to completely rebuild the brand. We preserved the brand equity by retaining the name, main slogan and the primary color. In the strategy meetings we decided that with the new focus on larger organisation the brand should present as a bit more refined, elegant, but still approachable. It should give an editorial feel: a well put together quarterly magazine for a distinct audience, instead of a daily paper for the masses.

Illustrator: Katarzyna Surman
Copywriters: Firma Fluks
Web developer: Diffuse
Photography: Jeroen Berends
Motion graphics: Max Philippi

As its name suggests, Folder Records merges the flair of analog archives with the groove of music in a time of digital manifestation. The visual identity, developed in collaboration with Pira, mirrors that contrast. The colour palette references an “office core” atmosphere with pastel tones and bold RGB accents.

The logo, set in PF Mellon with its playful positioning of the “DE”, was inspired by the tactile motion of flipping through records, while the monospace Director alludes to a bygone era when typewriters clattered away in the background.

Equally important alongside the bold, condensed PF Mellon was the use of publicly accessible digital imagery from libraries, museums, and other archives.

Industrie Africa started in 2018 as a platform to introduce the world to top-class fashion designers from the African continent. Developed further into an online marketplace in 2020, the website today includes the editorial blog section “Imprint” and allows to research for countries and designers’ profiles. In 2025 the first analogue concept store was opened inside the tourist resort of Bawe Island located in the Zanzibar Channel.

What developed so well is the work of founder Nisha Kanabar who was born in Tanzania to parents of Indian descent. After her Bachelor in Business Administration at New York’s Parsons School of Design in 2013, she pursued a career in communication and public relations in the field of fashion and luxury goods. Her path took her around half the globe to such prestigious workplaces as Vogue New York and Vogue Mumbai.

Industrie Africa’s website focuses on white as the main color. Apart from a few spots where earthy tones are used for emphasis, the colorful impact stems from the gorgeous fashion photography showcased. The typography follows two major lines: the use of generously tracked all-caps typesetting for headlines and straight-forward left-aligned typesetting for the reading text.

The font that coins the style of Industrie Africa is the seriffed roman Cardinal, designed by the team at Production Type under the guidance of Jean-Baptiste Levée. Cardinal is a complex design system encompassing the three basic variants Classic, Fruit, and Photo. While Fruit and Photo can be seen as two different display variants that share tight spacing, the Classic variant is a roman suitable for extended reading. Cardinal Classic takes references in the Garamont and Granjon styles without following the Renaissance pattern too strictly. As an extra, it offers ascenders and descenders in three different lengths, Short, Mid and Long, that enable graphic designers to pick the perfect style for a given purpose.

In use on the website presented here is Cardinal Classic Short, in Regular and Italic. For the running titles and functional elements it is complemented with Work Sans by Wei Huang, a rationalist (not geometric) sans serif inspired by the early Grotesque genre.

Erin came to us with a clear vision—and as a seasoned copywriter-creative director with a gift for storytelling, she’s no stranger to creative collaboration. Together, we crafted a visual identity for The Pitch Atelier that’s rooted in editorial elegance, with the bright optimism of blue-sky possibilities that Erin brings to her work.

The whimsical four-point star glyph mark represents clarity: that magical moment when, with Erin’s expertise and support, somebody discovers their story. The photography and illustration duo is a collage-style nod to retro editorials. Instead of feeling funky or dated, the photography is fresh and crisp.

Both typefaces work in tandem to extend the editorial feel. Suisse Int’l Regular is pulled from Swiss Modernism and its signature editorial grids, while Editorial Old Italic comes from classic fashion magazines.

W Hotels partnered with Porto Rocha to revamp its brand identity, moving away from the opulence of the past decade toward a new positioning, “Luxury, Liberated.” The rebrand aimed to make W Hotels’ identity more vibrant and sophisticated, reflecting the evolving luxury landscape while scaling across its 65+ global locations. The refreshed system balances bold promotional elements with subtle, refined in-property experiences, unifying the brand's messaging through simplified logo lockups and an adaptable approach for diverse property types.

As part of the rebranding, Lineto collaborated with Porto Rocha to create W Supreme, a custom version of LL Supreme that takes the geometric characteristics of the logo and extends them across each letterform:

The result is W Supreme — a fully functional typeface that is both expressive and elegant. To ensure consistency across languages, we introduced a custom W Supreme Arabic script, as well as alternates in Mandarin and Japanese. The new typeface allows the brand to communicate in an understated yet uniquely W language, taking pressure off the logo as the only way to signal brand presence.

The custom W Supreme includes an Arabic extension. It can be seen in use in the first video above.

Cal&Co is an event coordinating business whose mission is to make each client feel like they’re the only one she has. Calsi’s creativity and attention to detail ensure that every event she plans is trendy, luxurious, and unforgettable.

While Calsi’s business had been growing and evolving over the years, her brand had not. She came to us needing a visual identity to reflect her creative skills and the high-quality work she delivers to her clients.

The previous identity featured a bird, and as it was important to Calsi it was carried through into the new logo design, sitting upon the ampersand in her wordmark. The softness of the icon was balanced by geometric typography using General Sans as the main typeface – and vivid colours to ensure the brand remains contemporary and nuanced.

View the full case study at Digitalbutter.co.za

Inspiro is a project focusing on healthy eating practices and vegan culture. The Inspiro team is now getting ready for opening their own restaurant, delivering talks and workshops as well as cooking dinners in the kitchens of the already existing food spots in Moscow and Tokyo.

The project has recently updated their identity, with Canela and Graphik by Commercial Type. The two typefaces take turns in the brand messages and in the logotype itself.